Recognized in the Media Relations category for Kangaroo Express Salute Our Troops campaign
Online PR News – 17-January-2012 – – RESEARCH TRIANGLE PARK, N.C. – January 16, 2011 – Largemouth Communications today announced it is a finalist in the PR News Corporate Social Responsibility (CSR) Awards Media Relations category for its effort during Kangaroo Express Salute Our Troops campaign.
PR News' CSR Awards is the industry's top honor, recognizing the year's most outstanding, successful and impactful CSR campaigns. The awards honor those who have set the standard of excellence across all aspects of social responsibility.
The summer-long Salute Our Troops campaign engaged and energized employees, vendor partners and customers with such passion that the goal of $1 million was met by in the early weeks of the campaign and totaled $2.5 million by Labor Day, resulting in one of the largest donations to the USO in its 70-year history from a single fundraising campaign.
A fully-restored 1952 Willys CJ-3 Jeep became a fundraiser icon as part of the USO Salute Our Troops Jeep Tour. Local media impressions along each USO Jeep Tour stop connected with customers and established a positive brand reputation. The tour traveled to more than 300 Kangaroo Express stores and touched more than 75 communities. Top news outlets such as CNN, Wall Street Journal and Stars & Stripes also featured the campaign on a national level. Through public relations efforts, the Salute Our Troops campaign received 519.67 million media impressions, creating a sustained presence with an average of more than four news stories a day.
About Largemouth Communications
Largemouth Communications is a full-service public relations firm focused on providing media relations services to both business-to-business and consumer-facing companies with local, regional, national and global communications needs. Largemouth strives to create public relations programs to meet each client's unique needs by developing strategies through three core communication channels: news media, digital/social media and corporate communications. Largemouth was established in 2005 and serves the Mid-Atlantic region from its headquarters in Research Triangle Park, N.C., with offices in Charlotte and Pittsburgh. For more information, please visit www.largemouthpr.com.