SleepBetter Facebook Page Attracts 100,000th Fan
01/11/2012

“Give the Gift of Sleep” Contest Generates 35,000 New Likes in Less Than a Month

Online PR News – 11-January-2012 – – RICHMOND, Va. -- This weekend Carpenter Co. and its SleepBetter Facebook Page crossed a social media tipping point by eclipsing 100,000 fans. More than 35,000 people have “liked” the page since its largest Facebook contest, called “The Gift of Sleep,” was launched December 21st, 2011.

“The huge influx of new fans is fantastic and they have already been welcomed into our Facebook community, where discussions and encouragements among members on how to get better sleep occur daily,” said Dan Schecter, senior vice president of consumer products at Carpenter Co. “SleepBetter.org and Carpenter Co. are committed to a sustained multi-year effort to encourage Americans to get a better night’s sleep, and the buzz on our SleepBetter Facebook page shows the huge demand for useful sleep tips and information.”

The SleepBetter Facebook page is part of a larger online network for Carpenter Co., which includes the leading sleep tips and information website SleepBetter.org, the “Sweet Dreams” e-newsletter and the tweets from @sleep_better. SleepBetter’s “2 Guys, 600 Pillows” has generated nearly five million views on YouTube.

Dr. Lisa Shives, “The Sleep M.D.” provides easy-to-understand medical sleep advice to the SleepBetter community through regular “Ask Dr. Lisa” posts on the Facebook page and articles for both SleepBetter.org and the “Sweet Dreams” e-newsletter. Carpenter Co. credits the combination of useful sleep information and entertaining sleep-related content for the high rates of user engagement and retention on the SleepBetter Facebook page.

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About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable. Born and built in the United States, Carpenter Co. has a 60-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating new innovative products that improve sleep and enhance active life styles. The Carpenter Co. Consumer Products Division offers a familiar line of trusted products, including Isotonic®, AmbientTM and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit www.carpenter.com.

About SleepBetter.org
Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit www.SleepBetter.org.

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