expands senior management team, appoints senior Reliance Retail executive
01/14/2012 India’s 1st School & Learning Store is on a growth path and has expanded its senior management team to this effect, with the appointment of Ms. Sushma Katyar, as Director - Merchandising

Online PR News – 14-January-2012 – – New Delhi, 11 January’ 2012 – India’s 1st School & Learning Store is on a growth path and has expanded its senior management team to this effect, with the appointment of Ms. Sushma Katyar, as Director - Merchandising. Sushma is a veteran of the retail industry and joins from Reliance.

Announcing this appointment, Manoj Chandra, Founder & CEO, said, “I am delighted to announce the appointment of Sushma. She is an outstanding professional with in-depth knowledge of Retail Supply Chain. As a member of the Senior Management Team, she will play a key role in helping to lead the company through merchandising, right set of product offerings, supply chain and anticipate future challenges as we move ahead to create a dominant brand in India’s $10 billion educational supplies market.

Over the past 4 months, since we started, we have created a new brand in the Indian retail environment, providing convenience to hundreds of consumers across the” country, offering over 15000 different school products from leading brands, all under one roof.

Sushma Katyar joins from Office Depot Reliance Supply Solutions (P) Ltd., where she served as Category Head - General Office Supplies Category. There she has spent over 4 years, being responsible for driving the Merchandising function. Prior to this, she was holding the position of Chief Manager at Reliance Retail. There she was overseeing the growth of the company's entire stationery vertical across all formats. Also, previously she has headed the merchandising & buying division of Valdel Retail Pvt. Ltd. where she was taking care of multiple categories as furniture, apparels, toys, stationery, books, music, footwear etc. During her career span of 13 years, she has been holding lead positions across multiple functional areas like Buying, Merchandising, Product Planning and Controlling in challenging Retail and Manufacturing environment.

Accepting the appointment, Ms. Sushma Katyar said, “I am pleased to join, a first ever online platform for School Supplies. I look forward to experience the next phase of growth of the company which has already witnessed steady growth since its inception.”

About is India’s first online store for all school & learning needs. It provides an exciting online destination for students, parents, teachers & schools to choose from a wide variety of branded, high quality products to meet all their school, educational & learning needs. provides a one stop shop solution to Students & their Parents looking for school text books, stationery, note books, art & craft materials, school

bags, water bottles, school uniform, school shoes, sports items, music instruments, science projects, exam guides, fancy dress costumes, science kits and other such educational products to meet all their School needs.

Parents can also find a wide variety of Pre-School products on the site to meet their need to provide their very young children an early learning experience, before they go to school. A wide variety of pre-school products are available at such as educational toys, activity sets, flash cards & picture books, puzzles, shapes, abacus, etc.

The products are easily categorized as per age, class, subject or activity, making it easy for parents to quickly browse through the large catalogue on offer of over 10000 items and conveniently purchase all their requirements and have all the items delivered very quickly in one single package through the Company’s FREE Home Delivery service. also provides an effective online solution to Schools, who are looking for an integrated supplier for operating their School Uniformity & Book Shop. By setting up an account with, Schools can integrate their booklists, & other student specifications into the system and offer an easy, 24 X 7 open shop to their students & parents to buy their books & school supplies anytime. Schools can also source all their school/teacher supplies from using its Bulk Buying service. offers easy access to thousands of books for Schools to build their Library with. It also offers class furniture, sports & playground equipment, pre-school & nursery teaching equipment, all kinds of stationery supplies, class decoration items, printing supplies, recognition medals, trophies and many others. has high quality vendors who can provide to schools a convenient sourcing of all kinds of school uniforms at the best prices, available in correct sizes, all year round. has partnered with some of the best companies in the publishing business and offers a wide variety of quality books from Scholastic, Penguin India, Harper Collins, Pan Macmillan, Tata Mcgraw Hill, S Chand, Frank Bros, Saraswati, Ratnasagar, Wilco, Dreamland, Jaico, MBD, AIETS, Paragon, Rachnasagar, JMD, Vishwa, Oxford, Orient Longman, Hachette, PHI, Harvard Business, IBH, IBD, Goel Bros, Rupa, Random House, Navneeth, Disney & many more, meeting all children’s requirements for school & academic books (as per CBSE, ICSE & State Boards), reference books and learning & activity books.

Also, on offer are thousands of quality stationery items & school supplies from established brands like Camlin, Faber castell, Maped, Kores, Staedler, Deli, Pidilite, ITC, Bilt, JK paper, and many more. The store also offers school shoes from the leading footwear brands like Bata, Paragon, Liberty, as well as, offers sports equipment from Speedo, India’s leading sports equipment brand. Also available is a wide variety of play & class furniture from brands like OK Play & Playgro.

The Company operates its own warehouse and supply chain system and has partnered with the best in class logistics partners to ensure consumers have the best shopping experience and ensure on time deliveries for complete customer satisfaction.


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