Australian Alternative Baby Clothing Brand Takes On Social Networking Obsessed Parents

Toddler clothing label Monster Baby launches a print that lampoons the popularity of social networking sites amongst new mums and dads

Online PR News – 01-February-2010 – – Know a few new parents who can’t seem to refrain from posting endless streams of baby photos or bub-related status updates on their social networking site of choice? A new print from alternative baby clothing label Monster Baby may be the perfect gift. Bolding stating Get Off Facebook & Feed Me, the new pint-sized print for babies and toddlers pokes fun at parents swept up by the current social networking phenomenon in true tongue-in-cheek fashion. The print is part of the new London Calling range by Monster Baby that features an array of prints that tackle modern popular culture with an old-school punk rock ethos. The London Calling range also contains prints inspired by sources as varied as Twilight to Sex Pistols, but the Feed Me print has garnered the most interest pre-release thanks to its timely reference. It seems the trend for new parents to waste away hours talking up their tiny tots on Facebook or in endless twitters is here to stay; latest reports from research companies Neilsen and Hitwise have discovered social networking sites like Facebook and Twitter now outstrip search engines as the most popular online sites. Neilsen data shows international usage of social networking sites has increased 82% on the same period last year, with Australians leading the charge. The average Aussie racks up 7 hours on social networking sites per month, putting Australia ahead of traditional tech-savvy territories like the USA and UK, and well above the global average of 5 1/2 hours per month.

Quick to assuage any negative connotations being derived from the print, Monster Baby founder Jo Wilcox stated the dig at social networking site-obsessed parents is intended purely in fun. “We love mucking around wasting time online as much as the next person. But I am sure if the newborns of today could talk, they would be slagging social networking sites that siphon off their parents’ attention,” she said. The Feed Me print will be available across a selection of quality infant onsies and baby and toddler tees from newborn size 000 through to children’s size 5. The entire new London Calling range will be available for purchase online from February 1, 2010.

Since bursting onto the baby fashion scene in 2006, Monster Baby has carved a niche for itself with bold graphics and wild punk rock attitude. The label is available select retailers internationally as well as via the official Monster Baby online webstore at
The Monster Baby website also recently underwent a shipping overhaul to offer free local postage to web customers anywhere in Australia. International shipping is also available for a minimal fee. With unique children’s gift ideas from as little as $10 and gift certificates available, the Monster Baby online clothing store has also loaded lots of fresh new rockabilly-inspired baby, toddler and kids fashion to satiate demand – visit to view the latest range of children’s wear with a punk rock twist.

About Monster Baby:
Fresh Australian children’s clothing label Monster Baby was initially launched in 2006 with a range of distinctly wild prints on a range of quality infant onsies, T-shirts and singlets. With its punk rock and skate culture inspired designs, Monster Baby quickly grew a grass roots following in Australia and is now distributed across the globe. Not content to simply shake the baby clothes scene on it’s head, Monster Baby now also offers toddlers and preschooler sized
rocking little t-shirts, hip skate punk shorts, hats, swimwear, and more. All Monster Baby products are designed and hand-printed in Australia using only the finest quality materials. For unique alternative childrenswear, visit http: