Global leading arts materials supplier ColArt International Holdings chooses Mediarun to assist migrate SEO equity onto new ecommerce platform for their Snazaroo brand and to drive online revenue during 2012
Online PR News – 05-January-2012 – – SEO specialist digital marketing agency Mediarun (www.mediarunsearch.co.uk), is taking responsibility for assisting the Snazaroo brand achieve a smooth migration when the brand launches its new ecommerce platform in the first quarter of 2012. Having built exceptionally strong organic search visibility over the years it is critical that the platform migration is handled seamlessly to ensure minimum impact on rankings and traffic from search engines. Post migration and launch Mediarun has been tasked with improving search visibility and driving revenue in the UK and US markets in 2012.
Managing Director at Mediarun, Alex Wares explains, “for a brand like Snazaroo which has a very established position in the online space it is important to successfully manage not only the web developmemt side of a platform migration but also to ensure that valuable ‘SEO equity’ is not put at risk. Mediarun are delighted to be appointed as SEO agency for the the Snazaroo brand building on the relationship we have with ColArt to date”.
The appointment comes on the back of a successful SEO campaign delivered during 2011 for another ColArt brand the art supplies business Liquitex.
Commenting on the appointment, Gordon Wilkinson Global Digital Marketing Manager at ColArt, adds “During 2011, Mediarun has helped ColArt to strengthen and implement an SEO strategy for one of our Fine Art brands, Liquitex. They have shown an ability to deliver results while also demonstrating a strong grasp of the technical side to SEO, which will assist us during the platform migration”.