Consilium returns from Vietnam with clients Fusion Concepts, Inc. and Advanced Materials following successful ASEAN market launch
Online PR News – 09-January-2012 – – BOSTON, MA/USA - Consilium Global Business Advisors announced today the conclusion of a successful ASEAN (Association of Southeast Asian Nations) market launch for Fusion Concepts, Inc. and Advanced Materials. The industrial machine dealers originally engaged Consilium to identify foreign markets with expansion potential and to advise them throughout the process. After an extensive strategic planning process and market analysis, Consilium recommended an initial focus on the dynamic ASEAN region. Following preparation using the unique Consilium Method, Consilium accompanied company representatives on an initial trip into the region. In addition to on the ground research and confirmation of planning details, a number of meetings with potential customers, agents, and trade and industry contacts contributed to a successful trip.
“This was truly a great experience. It was precisely what we needed and hoped for,” commented Toni Trimble, General Manager of Advanced Materials. “Consilium was so helpful. We didn’t know much when we went to them – but knew we needed to look overseas. They took us through their well-designed, step-by-step process for analyzing our product, our strategy and our industry. The plan they prepared spoke directly to our needs, and included expert assistance through all the phases of our first market launch. The meetings they coordinated for us in conjunction with the Foreign Commercial Service, were critical to the success of the launch.”
Yvonne Haendel, VP of Fusion Concepts agrees. “We know Western Europe well, but had no experience in Southeast Asia. We couldn’t have done this without Consilium. Like many companies we were comfortable with what we knew, but stagnant, and unsure about stretching into unknown markets. But it worked according to Consilium’s plan, and we are thrilled we did. And now they are guiding us through the next steps of localized marketing to capitalize on our initial success.”
“The system worked just like it is supposed to” comments Ed Marsh, Principal at Consilium Global Business Advisors and international business expert. “Toni and Yvonne knew that today’s market required action and made the bold decision to begin. They understood that this new initiative would pose unknown challenges. We were able to coach and guide them through the process, sidestepping potential mistakes and accelerating time to market. That’s what we do for companies – growth through international business development.”
Advanced Materials and Fusion anticipate expansion throughout the ASEAN region leveraging initial success in the rapidly growing Vietnamese market as a foothold.
About Consilium Global Business Advisors – Consilium assists companies in increasing sales and profits through global business development. The Consilium Method uses a selection of advisory services synthesized into a unique export assistance solution, which includes—Marketing Localization, Market Selection, Product Localization, Channel Model Selection, Business Development, Process Management, Government Relations, Commercial Diplomacy and other operational & administrative functions. The Consilium Model is a “big company” export model tailored for SME accessibility. With substantial real-world business experience spanning industries and regions, the Consilium principles deftly guide clients through meticulous strategic planning, comprehensive preparation, and side-by-side market execution. Clients benefit through increased revenue and profit, business stability and survivability. Diversification through carefully selected emerging and established markets also enhances enterprise value through international penetration and growth management.
About Fusion Concepts, Inc. – Fusion is a widely recognized provider of engineered feeding, collating and packaging solutions to the pharmaceutical, printing, and general packaging industries. The exclusive importer and master distributor of solutions from Pfankuch Maschinen GmbH, Fusion has expanded strategically into pre-owned machinery, targeting emerging and high growth markets in partnership with Advanced Materials.
About Advanced Materials – Founded by packaging industry veteran Arnold Lawner, Advanced Materials is a widely recognized source of high quality pre-owned and rebuilt process and packaging automation and machinery. Specializing in food, beverage and CPG related equipment, the company leverages its extensive industry network to source equipment for companies which are expanding production, particularly in emerging markets.
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