Announces New Greeting Card Service To Connect Forgotten Populations
01/03/2012 offers a simple yet intimate service to help families and friends stay connected with the out of sight out of mind hidden population.

Online PR News – 03-January-2012 – – announces the launch of its web-based greeting card service. Customers choose a card from a selection of special occasion and holiday-theme greeting cards, insert a personal message and sends it to their friend or loved one on the date of their choosing—postage included. For $2.50 a card, helps families stay in touch with often out-of-sight populations such as the armed forces, the elderly, and the incarcerated.

Owner Michael Calloway says he founded the company to help him stay connected with his sister when she joined the Air Force: “I wanted to let her know we were thinking about her, but it was always such a hassle to go stand in line at the store to get the card, and then wait in line at the post office too.” His market research showed that many people have the same problem when trying to keep in touch with loved ones who are far away from home.

Users can send one card at a time, or set up a schedule of deliveries spaced through the year for each holiday or special occasion. This is a unique service among e-card and greeting card services, which usually send an ordered card within 48 hours. And unlike e-cards, Calloway says his customers appreciate having a real memento to put on the fridge or add to the mantelpiece. All cards are made in the USA, and postage (both domestic and international) is included in the service.

Military families and active service members use to both send and receive cards. One Air Force customer writes, “Even if I get deployed tomorrow I still have time to make sure I stay connected with my family. In five minutes I was able to send my family a year’s worth of greeting cards. Base life is so hectic. With different time zones sometimes calling gets to be really hard. There is nothing like getting a card from my family to let me know they’re thinking of me.”

Older customers—who may not have access to a car, or the patience to stand in line—can easily keep track of birthdays and holidays with a regular schedule of personalized cards. Companies can also use the service to send cards for employee birthdays or other special occasions. also helps families stay in touch with prison inmates. In addition to its regular greeting cards, the website has an on-line form that will generate a regular postal letter which is sent to the selected prisoner free of charge.

The digital revolution has brought instantaneous communication to millions, but there are still many people who can’t take advantage of it. serves these hidden populations by using the web to help them stay connected. To find out more, please visit

MailCallOnline – Just Send It.

Michael Calloway (Owner, CEO)