AltruWood, Inc. Announces New Promotional Price on Clear Vertical Grain Douglas Fir Flooring

Local leader in eco-friendly wood and lumber distribution offers discount on 3 1/8" Clear Vertical Grain Douglas fir flooring to the consumer market for green building projects in 2012.

Online PR News – 03-January-2012 – – AltruWood, Inc., a Portland-based sustainable wood and lumber distributor, just announced it is offering a New Year discount on its popular 3 1/8" Clear Vertical Grain (CVG) Douglas Fir Flooring, sold exclusively through its e-commerce portal at For the month of January, AltruWood customers can order lengths of clear vertical grain for $3.35 per square foot, for 250 square feet or more, and $3 per square foot, for 500 square feet or more, per order.

“This price is hard to beat on tight-grain Douglas fir,” said Patrick Monaghan, President of AltruWood. "We're excited to offer this New Year special to our customers across the country.”

AltruWood's CVG Douglas fir floors are superior in its tight vertical grain than that of most CVG flooring products in the marketplace today. This 23/32-inch thick flooring is kiln dried and tongue and grooved, with back relief for upmost stability.

“Douglas fir clears are known for their strength, durability and ability to withstand the elements,” said David Steinberg, Founder of AltruWood.

With its clean, tight-growth vertical lines, and new promotional price, these vertical grain floors are the ideal option for do-it-yourself homeowners and independent contractors and architects. The versatility of this particular fir flooring makes it perfect for period or historic renovation projects, as well as adding warmth and elegance to contemporary homes.

First established in 2004, AltruWood has been an industry leader in the procurement of such difficult to source materials as FSC-certified Douglas Fir flooring, fir flooring, vertical grain fir flooring and more. The launch of its e-commerce website at, allows AltruWood to offer high-quality Douglas fir from the Pacific Northwest directly to end-use customers across the U.S.

About AltruWood, Inc.

AltruWood ( focuses on delivering responsible lumber products to the building industry. Founded in 2004, the company quickly developed a strong reputation for high-quality reclaimed and antique beams, timbers, and flooring with a robust national distribution network. AltruWood also became one of the first classified lumber brokers in the U.S. to be FSC certified, in order to follow a business model centered around minimal environmental impact and maintaining a small carbon footprint.

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