Windy City Novelties Becomes an UpFront Merchant

Online Party Supply Store Gives Consumers the Information They Need to Know Before Shopping

Online PR News – 27-December-2011 – – Shopping online can be a hassle, especially when important information about shipping services and accepted payment methods is buried multiple steps inside the check out process.

To make things easier for their customers, Windy City Novelties has become an UpFront Merchant.

UpFront Merchants put business contact information, payment and shipping options, company history, and newsletter signups where customers can easily find them on the main page of their website.

Windy City Novelties spokesperson Jeff Schrimmer says that they choose to become an UpFront Merchant because of the ease of use it afforded customers. He says that, "We may be a retail organization, but we're still just everyday people like everyone else. We all shop online in our spare time, and we know what it's like to struggle to find important information which pretty much dictates whether or not we're going to buy anything. Given those experiences, we felt that being up front with our customers was more than just a smart business move, it was being considerate to people trying to shop."

Schrimmer adds that the response to the initial rollout of the UpFront Merchant service has been a positive one, with customers commenting on its ease of use.

The UpFront Merchant information for Windy City Novelties can be found in the lower left hand corner of the company's homepage.

About Windy City Novelties:
Illinois based Windy City Novelties is an online retail and party supply store specializing in glow products, LED products, costumes, and novelties.