Sieena Puts Nearshore Software Development to Work to Jumpstart Launch of Social Networking Site

Sieena’s Nearshore Outsourcing Approach Expedites Time to Market, Reduces Total Cost of Engagement for’s Scalable Web Platform

Online PR News – 29-January-2010 – – Sieena’s Nearshore Outsourcing Approach Expedites Time to Market, Reduces Total Cost of Engagement for’s Scalable Web Platform

LOS ANGELES – Jan. 25, 2010 – Sieena, a leading provider of nearshore software development and comprehensive IT support services, today announced the completion of a full-featured Web platform for, the first social networking Web site specifically dedicated to the real estate community. Established by entrepreneurs Michael Abraham and Scott Lurie, provides an online location for sellers to promote properties; buyers to review potential homes and locations; and agents to publicize their services and current listings.

In completing the project, Sieena offered all the advantages of nearshore outsourcing, making use of its award-winning development team in Monterrey, Mexico to deliver on-time, on-budget results, according to Mauricio Duran, president of Sieena. “Our nearshore outsourcing model benefits North American clients such as in many ways,” says Duran. “We operate in a similar time zone, our offices are in close proximity and our developers have an excellent command of the English language. On top of all that, Sieena maximizes results by accelerating time to market and decreasing total cost of engagement, while also remaining committed to the highest quality of workmanship.”

After coming up with the initial plan for the social networking site, Abraham began seeking out a technology partner that could help him bring his ideas to fruition. He interviewed several potential firms, each offering solid resumes and proven skills. Motivated to get the site up and running, Abraham chose Sieena based on its strong qualifications along with its ability to get to work quickly.

“Sieena was very responsive to our needs right from the beginning,” recalls Abraham. “They realized that we were in start-up mode and they immediately became a part of our team, with a dedication to our timelines and go-to-market deadlines that was refreshing.” When Abraham came across Sieena, his staff had already put together the front end of the interactive web site. What he needed from Sieena was a robust back-end design.

“What he got from our team was a powerful Web application capable of supporting tens of thousands of participants, secure transactions and large RSS feeds,” says Duran. “In addition, we delivered transparent access to content-rich XML data and third-party real estate sites such as ZipRealty, and”

In developing a full-featured Web platform for, Sieena drew from its years of Software-as-a-Service (SaaS) experience, along with its expertise in deploying mission-critical Web sites. Key technologies employed in the development process included Microsoft ASP.NET, the Microsoft C# development language and Microsoft SQL Server 2005.

Since launching the Web site, Abraham says already more than a quarter of a million listings are posted, and as many as 5,000 registered users participate in the community on an ongoing basis.

“Sieena’s execution of our strategy was flawless. I couldn’t be happier with the quality of their work,” says Abraham.

For a complete copy of Sieena’s case study, email or visit this link.

About Sieena
Since 2004, Sieena, a Microsoft Gold Certified Partner, has provided comprehensive nearshore software development services and IT support, including Rich Internet Applications and customized SharePoint deployments. The award-winning, CMMI Level 3-rated Sieena development staff has built and maintained mission-critical Web platforms for small-to-medium businesses up through large multi-national corporations. Serving organizations across North America, Sieena is headquartered in Los Angeles and maintains a state-of-the-art development facility in Monterrey, Mexico. For more information, call +1.310.455-6188, or visit