Lighting and sign company provides services to build brand identity for gym licensing corporation
Online PR News – 29-January-2010 – – Action Services Group, a leading national sign and lighting service management provider, and Powerhouse Gym, the largest gym licensing company in the world, today announced their establishment of a strategic business partnership. Action Services Group is now the first ever preferred vendor for sign and lighting throughout Powerhouse Gym’s existing and new clubs.
Powerhouse Gym is stressing the importance of corporate identity and that all their clubs must represent the same brand image. Action Services Group’s sign manufacturing and services will help maintain the “Powerhouse Gym” national brand image. Along with this, they will provide lighting services, programs, and solutions for a well lit environment as well as energy saving opportunities.
“Action Services Group is an ideal fit for our growing businesses across the nation,” stated John Lepak, marketing and vendor programs of Powerhouse Gym. “They are proven to have strong project management capabilities and extensive knowledge in the lighting and sign sectors of the service management industry.”
“Powerhouse Gym is growing steadily and we are thrilled to have the opportunity to enter this partnership with them to ensure each club maintains their brand image and provides a great environment for their customers,” states Mat Shook, National Account Director at Action Services Group. “With their well established roots in the fitness industry, we will continuously provide them with optimum lighting and sign services and solutions, so their clubs are astatically appealing to their customers.”