Velocity Sports and Entertainment was recognized with a Silver Reggie Award for its work on The Home Depot's 2004 Olympic campaign. Organized by the Promotion Marketing Association (PMA), the Reggie Awards are presented annually to the year's best promotional and integrated marketing campaigns.
Online PR News – 30-December-2011 – – Velocity Sports and Entertainment was recognized with a Silver Reggie Award for its work on The Home Depot's 2004 Olympic campaign. Organized by the Promotion Marketing Association (PMA), the Reggie Awards are presented annually to the year's best promotional and integrated marketing campaigns. Velocity competed in the top category - National Consumer Promotion with a budget of over $5 Million - alongside such industry leaders as Pepsi and MilkPEP.
Vice President and Founder David Chass directed the campaign that drove home The Home Depot’s core message of "You Can Do It. We Can Help." with its continued sponsorship of the U.S., Canadian and Puerto Rican Olympic Teams. Through the Olympic Job Opportunities Program (OJOP), THD has provided more than 450 Olympic hopefuls with a flexible work week, full-time pay and benefits to accommodate their demanding training and competition schedules. While this alone makes THD unique, Velocity's program took this established platform to a new level. Velocity developed THD's first-ever Olympic-themed national consumer promotion, along with a comprehensive microsite, and programs for all 350,000 Associates. Moreover, the integrated program touched nearly every part of the company's structure, and allowed THD to distinguish itself from other Olympic sponsors - as well as from its industry competition - by creating a unique, ownable piece of the Olympic movement.
In accepting the award, David Chass said "we are extremely proud of our work and most appreciative that The Home Depot entrusted us with its Olympic program. "
About Velocity – Established in 1999, Velocity has five U.S. offices located in Wilton, Atlanta, Chicago, San Francisco and Washington DC, and a U.K. operation based in London. The agency specializes in helping clients maximize the value of sports and entertainment sponsorship and lifestyle marketing efforts. In PROMO Magazine's annual ranking of U.S. promotion agencies, Velocity ranks fifth overall and is the top-ranked sports and entertainment marketing agency. This ranking reflects the exceptional growth the agency has experienced in the past two years as well as Velocity's creative and strategic ability to launch sponsorship and lifestyle marketing programs. Velocity's point of difference has been its ability to combine its strategic and creative approach with the traditional discipline of sports and entertainment marketing.