Next Gen Publishing, in association with Fusion Events, is organising a one-of-a-kind event called the 'Mom & Kid Show'.
Online PR News – 24-December-2011 – – The mom and kids segment is growing by leaps and bounds in India. Recent trends indicate that the Indian organised retail segment for mother and child is pegged at Rs 100 billion. The kids' retail market, which is growing at a rate of 35 per cent annually, has been estimated at Rs 20,000 crore. In addition to these figures, there is also a marked shift in the buying decisions of mothers and kids. It has been observed that today mothers and kids are not only buying apparel, home décor products and toys, but are also playing a crucial role in buying everything from automobiles to electronics. Holding such a huge business potential, the segment still operates in a niche market.
Seeing the huge demand in the mom and kids' category, Next Gen Publishing and Fusion Events have planned to organise multiple Mom & Kid Shows across country. All the details pertaining to the event are available on their website www.momandkid.in. To start with, the event will be held in early 2012 at Gurgaon (January 27-29), Indore (February 10-12), Jaipur (February 24-26) and Ahmedabad (March 2-4). This event will then be taken to other cities in the second phase.
The Mom & Kid Show is a three-day event, which presents a great platform for brands to showcase their products and directly interact with this new category of decision makers. It also offers a unique opportunity for the marketers to understand what appeals to them and what drives them to buy a product. The event will exhibit various products such as baby and child clothing, accessories and footwear, child-safety products and child monitoring equipment, organic baby and toddler products, nursery furniture and equipment, accessories for breastfeeding, weaning, feeding, bathing and grooming, toys, games and educational stimulants, white goods and electronics, automobiles, early and primary education, pre-school and after-school enrichment education and care centres, spas, learning centres for music, dance, sport, languages, art, etc, personalised gifts and accessories, financial services and insurance, as well as avenues for leisure, fitness, re-training, life-coaching, health and beauty, slimming centres, etc.
The Mom & Kid Show will also provide an interactive platform for mothers to solve their various queries through counselling sessions, public talks and workshops, as well as participate in fun contests and entertainment activities. The fair will have various stalls wherein visitors can see and buy various products. The event is targeted at expecting mothers, working mothers, homemakers, lifestyle-conscious parents and kids of 0-12 years.
The event is being hosted by Next Gen Publishing Ltd, one of the leading publishing houses of the country, working on the commitment of offering the finest in the field of publishing. Their B2C titles such as Car India, Mother & Baby India (licensed from Bauer Media), Bike India, Computer Active (licensed from Incisive Media), Smart Photography and Ideal Home & Garden, have not only set trends in their respective categories, but they have also earned considerable critical acclaim in the industry.
Speaking about the event, Mr Amit Tewari, Editor/Publisher at Next Gen Publishing, says, “The inspiration for the event came from the fact that the role of today's mothers and kids is not just restricted to their personal buys. Today, they have a strong say in buying everything, from a home to gadgets. But still the marketers are not able to tap this segment fully. It has also been seen recently that all the major retail players are coming up with a wide range of mom and kids products. From working women to housewives, everyone wants to enjoy their motherhood, and thus the companies are innovating various products especially for them. This calls for interaction with the target audience, which this event will help all such companies do. The Mom & Kid Show will help to bridge the gap between the marketers and the buyers.”
The event's co-organiser Fusion Events Pvt Ltd is one of India's leading event mcompanies. Fusion Events has the credit of working for reputed shows including SaReGaMaPa, DID Li'l champs, Star India, Sony Pictures and other national events. Fusion has also handled large-format events such as BAJA SAE India, MP Establishment day, etc.
Explaining the concept of the event, Mr Alok Tilwankar, CEO, Fusion Events Pvt Ltd, says, “When Next Gen approached us, they wanted to capitalise on the existing opportunities in the mother and baby segment. Which is why we conceptualised an event exclusively for the segment. Understanding the market scenario, we also observed that so far no such event has been done anywhere in India and that's why we planned to make the Mom & Kid Show a nationwide event. In the first leg, the event will be organised across four of India's fastest developing cities – Gurgaon, Indore, Jaipur and Ahmedabad. Later, it'll be taken to other emerging and metro cities too.” Talking about the promotion plan, he further adds, “There will be an extensive PR campaign, on-ground activities in malls and other high footfall areas. Apart from that, a poster campaign, OOH campaign, online promotions as well as print and radio ads have been planned to promote the event at the national level. Currently, we have created a completely dedicated website – www.momandkid.in – to help customers, prospective participants and sponsors to know more about the event. In the coming days, there will also be a full-fledged portal for the event as well as an Internet property. Speaking on the overall experience of the event at the venue, Alok explains how they have planned various zones in the exhibition area wherein they will conduct various workshops, counselling sessions and expert lectures from eminent personalities of the field.
The Mom & Kid Show definitely promises to be a unique experience for all participants.
For Further Details Please Contact:
Group Head – Brand Servicing,
Purple Focus Pvt. Ltd.
Mo. - +91 96997 28187