Dulux Paints launches a unique, online fundraising initiative for UNICEF
12/24/2011

Does it bother you that millions of children across the globe are unable to reach their full potential
because their basic rights are denied? Children across the world are dying from preventable
diseases and are subjected to violence, abuse and discrimination.
But now, you can do your bit to transform somebody’s life with ‘Own a Colour’, a unique, online,
life-energizing fundraising initiative from Dulux Paints.

Online PR News – 24-December-2011 – – Consumers can buy from a total of 16.77 million colours
Does it bother you that millions of children across the globe are unable to reach their full potential
because their basic rights are denied? Children across the world are dying from preventable
diseases and are subjected to violence, abuse and discrimination.
But now, you can do your bit to transform somebody’s life with ‘Own a Colour’, a unique, online,
life-energizing fundraising initiative from Dulux Paints.

So what is ‘Own a Colour?’
Powered by Dulux, ‘Own a Color’ is yet another example of our firm belief in contributing to the
community as demonstrated through our ‘Lets Colour’ program. Dulux which believes in ‘Adding
Colour to People’s Lives’, has already helped to improve the living environment of many people
across the world through its ‘Let’s Colour’ campaign; which is all about transforming spaces
through colour.

‘Own a colour’ is a unique fundraising initiative, offering everyone the chance to purchase and
‘own’ one of 16.77 million colours. When you own a colour, you bring hope and optimism into
another’s life by supporting them to inch a step closer to their dreams. For a minimum donation of
£1, any colour can be bought from the website www.ownacolour.com; with every pound raised
helping to transform the lives of vulnerable children across the globe. All money raised from this
initiative will go directly to UNICEF, and will be used for a creating a better social and economic
life for underprivileged children.

Talking about this, David O’Brien, Global Innovation Director, Dulux said, “I am delighted to
announce Dulux’s support of a unique fundraising challenge, ‘Own a Colour’. Our mission of
‘Adding Colour to People’s Lives’ is closely aligned to the vision of Own a Colour. Through our
Let’s Colour programme, we have already helped to improve the living environment of many
people around the world. Own a Colour is one more activity associated with this programme.
There are 16.77 million colours and we want to sell as many as possible to transform children’s
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Akzo Nobel India Limited
Country Communications
lives. We hope to receive strong support from people across the world on this and aim to
transform the lives of vulnerable children across the world.”
You can be the proud owner of a unique colour that represents something close to your heart and
at the same time helps save a life. All you have to do to buy one of the 16.77 million colours is to
log on to www.ownacolour.com. The website is accessible in 5 languages; English, French,
Spanish, Portuguese and Chinese. For convenience of payment, different currency payments are
offered in the World Pay system.

Sir Roger Moore, British actor and UNICEF Goodwill Ambassador supports the Own a
Colour initiative. Talking about this, he said, ‘I am the proud new owner of a shade of blue, which
I have named ‘Swedish Blue’. It is the colour of the Swedish flag, the homeland of my very
wonderful and very beautiful wife, Kristina, and not far off the cyan blue that represents UNICEF.
Both Kristina and UNICEF are extremely close to my heart - they are part of who I am and all that
is good and great in this world.”

As Pushkar Jain, Marketing Manager, Dulux Paints, AkzoNobel India, sums up, “Own a
colour harnesses the power of colour and your contribution WILL have a positive impact on
saving lives of children. Thousands of people across the world are supporting this initiative.”

About Akzo Nobel India Limited:

Present in India for 100 years and a significant player in the Paints industry, the Company has primarily
operated under the ‘Dulux’ brand name. Over the years, it witnessed sustained expansion, growth and
transformation. In 2008, Akzo Nobel N.V. became owner of the entire equity share capital of Imperial
Chemical Industries Ltd., by virtue of which the Company became a member of the AkzoNobel Group.
AkzoNobel India manufactures and markets paints and specialty chemicals. With employee strength of
about 900, Akzo Nobel India has manufacturing sites, offices and distribution network spread across the
country. Its commitment to Health, Safety, Environment & Security (HSE&S) has been amongst the best in
class globally, with due care being taken to protect the people and the environment.

About Akzo Nobel N.V.

AkzoNobel is the largest global paints and Coatings Company and a major producer of specialty chemicals.
We supply industries and consumers worldwide with innovative products and are passionate about
developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux,
Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are a Global Fortune
500 company and are consistently ranked as one of the leaders in the area of sustainability. With operations
in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering
Tomorrow’s Answers Today™. www.akzonobel.com