Rebrands Website to Improve User Experience
12/24/2011, one of the UK's leading financial comparison sites makes changes to their website to simplify navigation and enhance user experience.

Online PR News – 24-December-2011 – – Customers visiting will find it even easier to discover great offers after the website was rebranded to include seven easy-to-use tabs. The redesign confirms's position as market leader in unbiased savings information, ensuring navigation of the site is simple for everyone.

All seven tabs are set to make a big impact on the consumer's experience, but the 'types', 'guides', 'features' and 'latest news' sections are especially useful and informative.

By hovering the mouse over the 'types' tab, the consumer will be greeted with a range of accounts, all of which explore the different types of savings accounts available. The site will compare all different types of accounts, whether the customer is looking for cash ISAs to student options or fixed rate bonds to child trust funds. The new tab will also help customers who are unsure which account is best for them, providing simple-to-follow explanations regarding each type available. Editor Liz Phillips explains, "We have turned into a truly useful site for everyone who wants to know which is the right type of savings account for them, where to get the best savings rates and what to look out for before opening an account. We also hope to bring our customers daily news and features from top financial journalists."

The 'guides' section is updated regularly to reflect all the market has to offer. The tab also provides information on all the major types of account to help consumers make an informed choice in what is an increasingly confusing sector.

The 'features' tab provides a source of informative features on everything to do with savings accounts, interest rates and Isas. Updated regularly, this is the comprehensive consumer's guide to all the best deals available. The rebranding of helps the site to make the customer's savings work hard for them. Its fluid nature means that it is never caught out by changes in interest rates or new deals, assisting consumers in finding the best offer for them in the process.

We Know Money is a family of personal finance websites that aim to help the consumer make the right decisions when it comes to choosing a financial product or service. The portfolio ranges from mortgages to life insurance, credit cards to pensions.