BCS Selects TeamFanShop to Power New Official Online Store

TeamFanShop, a division of Football Fanatics, announces partnership with the Bowl Championship Series (BCS) to power the official online store and instantly expand merchandise selection.

Online PR News – 27-January-2010 – – TeamFanShop, a division of Football Fanatics, announced today they will power the official online store for the Bowl Championship Series (BCS).

The BCS now joins the growing list of partners, including professional teams, sports media, 26 Division I schools, and nearly all major conferences that trust TeamFanShop to handle all operations of their online stores. TeamFanShop will be accountable for website development, marketing, customer service, shipping, and merchandising, among other responsibilities. The partnership will instantly expand merchandise assortment to all collegiate sports – not just football and bowl apparel. Customers will also enjoy improved shipping, return, and customer service policies.

“The longstanding, excellent reputation of TeamFanShop in the sports industry, and especially with the Collegiate Licensing Company (CLC), made our decision a natural one as the BCS grows bigger and more popular,” said Bill Hancock, Executive Director of BCS. “We are particularly impressed with the experience TeamFanShop has in running successful stores for national champions and trust them to handle all aspects of our online store. This relationship will be a benefit to BCS fans everywhere.

The new online store is accessible through the newly re-designed BCS site, http://bcsfootball.org, and directly through http://bcsfootball.teamfanshop.com/. The new online store features a broad assortment of officially licensed collegiate apparel for all sports, as well as a wide selection of bowl merchandise.

“We are eager to meet the challenge of running the BCS official online store and to help elevate and market it to an even larger fan base,” commented Brian Swallow, Vice President of Sales and Marketing for TeamFanShop. “We are looking forward to the consumers’ reactions to having such an increased selection of collegiate merchandise at their fingertips and our fast response time in making championship product available immediately after the games.”

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