Augmented reality leader, Gravity Jack, releases its free, flagship mobile application, providing relevant new use of AR, through Facebook.
Online PR News – 20-December-2011 – – LIBERTY LAKE, Wash. – Gravity Jack, a leading name in augmented reality software, has released an update to its flagship mobile application, browsAR. BrowsAR is the result of two years of internal development from Gravity Jack, and is considered the cornerstone for the company’s significant growth. The app is available for free on both Apple’s App Store and the Android Market, and offers users an engaging, firsthand experience of augmented reality.
In its short history, augmented reality (commonly referred to as “AR”) has occasionally been accused of lacking practical applications. With browsAR, Gravity Jack has taken charge of the new technology and offered relevant innovation -- beginning with Facebook AR.
While browsAR also serves as a noticeably fast, fully featured QR code reader, the app, more interestingly, makes use of Gravity Jack’s patented augmented markers, called Quick Augmented Reality (or “QAR”s). The square markers, appearing similar to QR codes, can be created and downloaded free of charge by anyone with a Facebook account from browsAR’s website. When viewed through browsAR, the code is replaced with a clean, simplified version of the user’s Facebook profile, floating where the code initially was. The displayed profile includes the option for adding the individual as a Facebook “friend.” Keeping Facebook’s strict privacy guidelines in mind, Gravity Jack gives users full control of the content shown on each of their QARs via the website allowing them to modify or remove info in real time.
Mitch Williams, Gravity Jack’s chief operating officer, explained: “With browsAR we aim at giving everyone an awesome easy to use tool that grants access to the amazing technology. Previously, augmented reality hasn’t been available to real people, doing real things, without a lot of headache.”
While oriented at practical, Gravity Jack also spared no creativity. Aside from allowing users to download their QARs free of charge for use anywhere, the website also offers the option for users to order a custom t-shirt featuring their personal Facebook QAR.
Luke Richey, Gravity Jack’s President and CEO, added, “Augmented reality is a technology that will have such a significant impact in the media, advertising, and our everyday lives. We’re already seeing that. It also needs to meet people and Facebook is a great place to do that. We’re offering the ability to wear your Facebook profile on a shirt. That’s about as comfortable as it gets.”
The influence that augmented reality will continue to have in marketing, gaming, and social platforms is no secret to the industry, and with more attention shifting to this technology, Gravity Jack has positioned themselves in a place poised for leadership.
About Gravity Jack
Specializing in augmented reality, Gravity Jack designs and develops robust, Custom software solutions for the iPhone, iPad, and Android operating systems. President and CEO, Luke Richey, founded the company in 2009, assembling a local dream team in software development. Clients of Gravity Jack come from a wide range of industries, and include some of the biggest names in the entertainment, gaming, and retail space. For more information, visit www.gravityjack.com