SDG becomes primary EMEA distributor for License Dashboard

EMEA Specialist Technology Distributor SDG, has been named lead/primary distributor for Software Asset Management solutions provider License Dashboard.

Online PR News – 22-December-2011 – – EMEA Specialist Technology Distributor SDG, has been named primary EMEA distributor for Software Asset Management solutions vendor License Dashboard.

The announcement will enable SDG to introduce an enhanced range of asset management services across its portfolio. Working closely with its partners, SDG now plans to give resellers the opportunity to offer end users a comprehensive range of products and on demand services.

“Put simply, Software Asset Management initiatives allow organisations to streamline their software ownership, reducing the risk of legal penalties for unlicensed use and saving money by ensuring businesses only pay for the programs they need,” said Sarah Deller, SDG Business Unit Director for Software.

“By working closely with the team from License Dashboard, we can now give our channel partners the opportunity to offer end users those same benefits. By either helping them implement an in-house solution or providing a managed service whenever the situation demands it, clients will have access to rigorous software audit process designed to improve the security and reduce the costs of their software acquisitions.”

License Dashboard develops software solutions that are designed to help both large and fast-growing organisations proactively manage their software expenditure by minimising licensing and provisioning costs, maximising utilisation and streamlining the software lifecycle. The company claims to drive more Software Asset Management (SAM) programmes than any other application on today's market.

From point-in-time Effective Licensing Position (ELP) programs through to ongoing license compliance and Software Asset Management initiatives, License Dashboard’s portfolio of solutions has been designed to help companies establish, understand, optimize and manage their software licenses. Studies show that such activities can generate savings of up to 30% in overall IT expenditure.

Sean Robinson, Director at License Dashboard added: "License Dashboard is pleased to be working with SDG as its primary distributor for the UK and EMEA markets. Their broad penetration into the VAR channel, together with their investment in creating the necessary infrastructure to support current and future License Dashboard resellers, will I am sure help fuel significant growth."

About SDG
$2.34bn turnover
650 employees
The Specialist Distributor for EMEA
Top 3 distributor for HP, IBM and Software
Best of breed Hardware + Software + Services = Solutions for Resellers and their Customers
International coverage in over 47 territories
28 years’ successful track record
World class Supply Chain and Logistics operations

About License Dashboard
License Dashboard Ltd ( was established in 2008 and is today one of the leading developers of dedicated license and software asset management technology solutions. License Dashboard solutions power the Software Asset Management programs of both large and small organizations, private and public sector, with a focus on unrivalled out-of-the-box functionality and low total cost of ownership. License Dashboard is a wholly-owned subsidiary of the Blenheim Group, a privately-owned software development and sales organization.

License Dashboard Media Contact:
Matt Fisher, Sales & Marketing Director, 0845 265 1217