Chex Party Mix Partners with Ted Allen to Introduce Chex Party Mix-Changes
12/19/2011

Revamp a Standard Cookie Exchange and Create a New Holiday Classic

Online PR News – 19-December-2011 – – Chex® Party Mix has partnered with Food Network star, Ted Allen, to help party hosts put a modern spin on the traditional holiday cookie exchange by creating this season’s easiest way to get ready for the holidays while getting together with friends or family: the Chex Party Mix-Change (http://www.youtube.com/watch?v=OCkmPulhrvw). Leave the stress and mess of baking behind and stir up some fun at the party by making homemade Chex Party Mix recipes that wow crowds and take just 15 minutes to make in the microwave.

The concept is simple: host a party, asking guests to make enough of their favorite Chex Party Mix recipe to exchange. Once the recipes are completed, place the treats in fun, festive DIY packaging to send everyone home happy with an assortment of goodies to share.

“This holiday season is all about making traditions new and relevant for today’s modern host,” said Ted Allen of The Food Network’s “Chopped.” “Chex Party Mix-Changes are a great way to update a classic cookie exchange and make it a new tradition to cherish for years to come.”

More than 70 tasty Chex Party Mix recipes can be made in the microwave in 15 minutes or less, so hosting a Chex Party Mix-Change involves minimal planning and preparation. And, ChexPartyMixChange.com has just about everything hostesses need to save time and add fun into the party-planning process including, invitations, packaging ideas and shopping lists.

“A Chex Party Mix-Change is a super simple way to streamline entertaining season with less work, more fun, and, of course, tons of snacks to share,” said Liz Mascolo, Chex cereal marketing manager. “And since all recipes can be made in the microwave in just 15 minutes, attendees have less to do and more time to catch up and celebrate with each other.”

Most Chex Party Mix recipes, including the Original recipe, can be made in the microwave with results just as crunchy and flavorful as treats are fresh out of the oven. These five Chex Party Mix recipes are sure to tempt and satisfy all party guests:

• Original Chex® Party Mix – A tried and true classic of many holiday gatherings.
• Chex® PB & Chocolate Blast – Is there really a better combination than peanut butter and chocolate? Yes, when Chex cereal is added.
• Chex® Pumpkin Pie Crunch – Mix things up and try this mouthwatering alternative to the beloved holiday pie.
• Hot Buttered Yum Chex® Mix – A combination of cinnamon, brown sugar, honey and marshmallows blended effortlessly together in a crazy-delicious, gluten-free crunchy mix.
• Chex® Caramel Chocolate Drizzles – Melted chocolate, chewy caramel and a delightful crunch carry this gluten-free party mix recipe from microwave to table in 15 minutes.

To accommodate those who follow gluten-free diets, there are also 20 gluten-free Chex Party Mix recipes available at ChexPartyMix.com
For additional information and full recipes, visit www.ChexPartyMixChange.com.

About Ted Allen
Emmy Award winner Ted Allen is host of the hit primetime competition series “Chopped” on Food Network, and a frequent contributor to the network’s show “The Best Thing I Ever Ate.” He was a judge on the first four seasons of Bravo’s “Top Chef” and Food Network’s “Iron Chef America,” and was the food and wine specialist on the groundbreaking Bravo series “Queer Eye.” He is author of “The Food You Want to Eat: 100 Smart, Simple Recipes” (Clarkson-Potter), a collection of vibrant, all-natural dishes, and co-wrote the New York Times Best Seller “Queer Eye for the Straight Guy: The Fab Five’s Guide to Looking Better, Cooking Better, Dressing Better, Behaving Better, and Living Better.”

Ted volunteers his time to several national and local charities. 2011 marks his fourth year as spokesperson for Dining Out For Life, an annual fundraiser held on the last Thursday in April in which more than 3,000 restaurants donate a portion of the day’s proceeds to local AIDS service organizations. In 2010, Dining Out For Life raised for than $4 million in 50 cities in the United States and Canada. Ted also serves on the Culinary Council of the Food Bank For New York City and emcees GMHC’s annual Savor fundraiser.

Since 1997, Ted has been a contributing editor to Esquire magazine, where he writes about food, wine, style and everything else the American man needs to know. He was a finalist for a National Magazine Award for his Esquire feature on the little-known phenomenon of male breast cancer. Ted also writes for such publications as Bon Appétit, Epicurious and Food Network Magazine. Before joining Esquire, Ted was a senior editor and restaurant critic at Chicago magazine.

Ted holds an M.A. in journalism from New York University, with an advanced certificate in the school’s Science and Environmental Reporting Program, and a B.A. in psychology from Purdue University. He lives in Brooklyn with his longtime partner, Barry Rice.

About CHEX
The Original Chex Party Mix has been a tradition since 1955, when the wife of a Ralston Purina executive brought the treat to a holiday gathering. It has been a staple snack ever since. There are more than 100 unique Chex Party Mix recipes available on the Chex website at www.ChexPartyMix.com. Chex Party Mix can be made with all varieties of Chex cereal, including Rice Chex, Corn Chex, Wheat Chex, Honey Nut Chex, Chocolate Chex, Cinnamon Chex and Multi-Bran Chex. Five of the Chex cereals are gluten-free, and consumers should look for the words “Gluten-Free” near the ingredient declaration on the package side panel.

About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

For more information, contact:
Shelly Dvorak, General Mills
763.764.6451
shelly.dvorak@genmills.com

Jennifer Davis, GolinHarris
312.729.4248
jdavis@golinharris.com