Small Business Blog Helps Entrepreneurs Evaluate Franchise Opportunities

Small business blog provides a framework for evaluating franchise opportunities.

Online PR News – 27-January-2010 – – BusinessMorgue small business blog provides tips and tools to help entrepreneurs select the right franchise business opportunity. In a five-part article series, BusinessMorgue discusses the assumptions that can send would-be franchise owners down a path that's likely to end in business failure.

The national unemployment rate in the U.S. doubled between April, 2008 and October, 2009. As quality employment opportunities dry up, experienced professionals may be looking to open a franchise business. Operating a franchise business may have its advantages, but the risk of failure can be high -- particularly when the overall economy is unstable. Small Business Association data for the fiscal year ended September 30, 2008, indicates that franchisee defaults rose more than 50 percent from the prior year.

The BusinessMorgue franchise content series urges prospective franchise owners to challenge their own assumptions when evaluating business opportunities. Buying a franchise should never be an emotional decision. It must be a decision that is justified by hard data. The BusinessMorgue articles provide entrepreneurs with concrete questions to ask about any prospective franchise opportunity.

The articles are available on the site and as download-able podcasts. Visit to learn more.

About BusinessMorgue is a Brock Communications, Inc., publication that caters to the small business owner who wears all hats, from strategy and business development to file clerk. The blog covers a variety of small business topics, including marketing and finance.