Ahead of 2010, legendary hip hop performer and three-time Grammy Award Winner MC Hammer worked with gold buying company Cash4Gold to provide toys to underprivileged children in South Florida during the holiday season.
Online PR News – 26-January-2010 – – Ahead of 2010, legendary hip hop performer and three-time Grammy Award Winner MC Hammer worked with gold buying company cash4gold to provide toys to underprivileged children in South Florida during the holiday season. The hip hop celebrity appeared in person, arriving at the event atop a fire truck with the sheriff while a DJ blasted his hits. With the support of Cash 4 Gold employees and company CEO Jeff Aronson, Hammer handed out more than 1,500 presents to the kids in attendance.
Meeting the Grammy winner and receiving holiday gifts put smiles on the faces of the children as well as their families. NBC Miami published the following story, which can also be found here:
Forget Santa, Hammer's Gonna Turn This Christmas Out
By: Brian Hamacher
Christmas time will be Hammertime for a group of needy South Florida kids this year.
That's right, '90s rapper, dancer and fashion offender M.C. Hammer will be on hand tomorrow at the Broward Sheriff's Office annual 'Toys for Tots & Teens' event.
The 'U Can't Touch This' singer will join Santa and Mrs. Claus as they hand out thousands of toys to underprivileged kids 17 and under at the invitation-only event.
Why Hammer? Who knows. Considering his breakthrough album, 'Please Hammer, Don't Hurt 'Em' came out two years before any of the kids were born, and his career was essentially over a few years later, they'll likely only recognize him from his Cash4Gold.com ads.