Dr Weigert Selects Accelerate Associates for UK Marketing and PR

Accelerate Associates has been appointed to increase awareness of Dr Weigert within the UK medical and laboratory markets.

Online PR News – 14-December-2011 – – Standon, Staffordshire, December 14, 2011 -- Dr Weigert UK Ltd, the leading European manufacturer of decontamination products for the medical and laboratory sectors, has engaged marketing and market research agency, Accelerate Associates, to implement a media relations and marketing campaign for the UK and Ireland.

The campaign will focus on increasing awareness of the extensive Dr Weigert range of cleaning and decontamination products within the UK’s medical and laboratory industries, building on the strong recognition of the brand in the company’s home territory of Germany and throughout the rest of Europe.

Katherine Bourne, Partner at Accelerate Associates, who is heading the campaign commented: "We are delighted to be working for Dr Weigert. Working with a company that has dedicated almost 100 years to the manufacture of these products and who knows the market so intricately gives us the ideal footing to begin the campaign.”

Alan Abbatt, General Manager at Dr Weigert UK continued: “Accelerate were selected in the most part due to their experience within the medical and laboratory fields and because of their firm understanding of the products we manufacture and the complete service offering that we can deliver to the market”.

Accelerate Associates is an independent provider of marketing and market research services with a knowledgeable team bringing together experience from the NHS, laboratory, medical device, packaging and technology transfer sectors.

Accelerate Associates provides a flexible, professional public relations service for a European client base ranging from cutting edge start ups through to public sector organisations.

The campaign commenced in October 2011.

Philippa Bevan
Accelerate Associates
Marketing & Market Research Agency
Standon Old Hall, Standon
Staffordshire, ST21 6RB