Annodyne, Inc. works with The Philadelphia Orchestra to attract and engage new audiences.
01/26/2010

Annodyne, Inc., a digital consultancy based in Blue Bell, PA, is pleased to announce that it has been chosen to create an online marketing campaign for The Philadelphia Orchestra with the goal of boosting single ticket sales.

Online PR News – 26-January-2010 – – Celebrated throughout the world as one of the truly great orchestras, The Philadelphia Orchestra is focused this year on ensuring that local audiences recognize this national treasure residing right within their own hometown.

For this collaboration, Annodyne utilized its strengths in digital marketing to create a campaign that cultivates and engages a growing and diverse audience that may be unaware of the Orchestra as an entertainment option. Annodyne’s creative strategy focused on communicating the extrasensory experience of attending the Orchestra with a unique positioning aimed at competing against the growing entertainment market that now includes options both in and outside of the home.

Through the development and creation of an awareness campaign, Annodyne is connecting new audiences to the experience of a night with The Philadelphia Orchestra through the non-traditional concept of “Unexpect Yourself”. At a time when most are accustomed to date nights at home, the campaign messaging seeks to spark the desire to try new things and do something unexpected.

In support of such an “unexpected” campaign, Annodyne developed a media strategy and subsequent advertising campaign to generate awareness and promote single ticket purchases. Part of Annodyne’s media strategy included concept development, ad creation, search engine marketing and landing page optimization. Additional planned media from the Orchestra will incorporate versioning of the “Unexpect Yourself” campaign, including billboards, online advertising, radio and direct mail.

Each creative component of the “Unexpect Yourself” campaign drives to the online destination of www.UnexpectYourself.com, with the goal of engaging and motivating visitors to break away from the mundane and try something new. With the use of its proprietary measurement technology Annotrak™, Annodyne seeks to track and measure the performance of both the online and offline advertising campaigns as well as improve the website’s ability to convert to ticket purchases.

Annodyne is honored to be partnered with the Orchestra during such a transformational time of inspired creativity and new leadership. New President and CEO of The Philadelphia Orchestra Association, Allison Vulgamore, began her position on January 18th.

About The Philadelphia Orchestra:
Founded in 1900, The Philadelphia Orchestra has distinguished itself as one of the leading orchestras in the world through a century of acclaimed performances, historic international tours, best-selling recordings, and its unprecedented record of innovation in recording technologies and outreach. The Philadelphia Orchestra annually touches the lives of more than one million music lovers worldwide through its performances, publications, recordings, and broadcasts. For more information on The Philadelphia Orchestra, please visit www.philorch.org.

About Annodyne:
Annodyne, Inc. is a digital consultancy focused on modernizing brands and businesses. They provide a full suite of integrated marketing solutions, to bridge the gap between traditional and digital media. Annodyne has partnered with a host of diverse clients, offering Internet business strategy, creative service, and technical execution. Their vision is centered on The New Marketing Economy™, which promotes an Internet-centered marketing model. Annodyne is based in Blue Bell, PA. Learn more about Annodyne at www.annodyne.com.