Home Staging Company in New York Offers Free Educational Materials

Through its website, Designed to Appeal, a home staging and interior redesign company serving New York City and the Hamptons, offers free educational materials for selling a home.

Online PR News – 14-December-2011 – – Designed to Appeal, a home staging and interior redesign company serving New York City and the Hamptons, offers free educational materials to homeowners looking to sell their homes.

The materials offered include the following:

1. Statistics on the effectiveness of home staging: there are two documents available on the Testimonials tab of the company’s website. One document show the days on the market after a home is staged, and the other shows the return on investment from do-it-yourself (DIY) home improvement projects.

a. Each year the Real Estate Staging Association (RESA) publishes statistics showing the amount of time a home is on the market before it is staged versus the amount of time it is on the market after it is staged. For example, in 2010, RESA found that vacant and owner-occupied homes that were staged sold in one third the amount of days they were on the market unstaged.
b. Also, each year Home Gain publishes the Top 12 DIY Home Improvements For Sellers. In 2010 they found that the return on investment in home staging was 299%.

2. Checklists for organizing a closet, holding an open house and moving:

a. The Closet Organization Checklist contains helpful hints and instructions for organizing a master bedroom closet, which can be applied to any closet in the home. Buyers perceive an organized homeowner as one who takes care of the home.
b. The Open House Checklist is designed to list everything a home seller should remember to do prior to the open house such as removing and storing last minute mail and other items, emptying wastebaskets, putting toilet lids down, among other things.
c. The Moving Checklist is a week by week countdown of all that is needs to be done to ensure the move goes smoothly.

In addition, the website offers a free Home Staging Sales and Marketing Kit available upon request from real estate agents only. The kit contains scripts to use with home sellers, and answers to frequently asked questions and objections regarding staging.

For further details about Designed to Appeal and to download these materials, please visit their website: http://www.designedtoappeal.com. To schedule an appointment, please call 917-297-1528 or email info@designedtoappeal.com.

Designed to Appeal, a home staging company serving New York City and the Hamptons, Long Island, helps homeowners and real estate agents sell homes quickly and profitably, by expertly creating an environment that the targeted buyer wants to live in. They also help homeowners not looking to sell with interior redesign, which involves using mostly what the homeowner already has, supplemented with carefully selected new furnishings and decorative items.