NUS Business School of Executive Education Organized Breakfast Talk Series – Sony vs Samsung: Battle for Global Supremacy

NUS Business School organized the first of its breakfast talk series with the title “Sony vs Samsung: Battle for Global Supremacy” by Professor Chang Sea-Jin at the start of this month.

Online PR News – 05-June-2009 – – Singapore, June 05, 2009 - NUS Business School Executive Education organized the first of its breakfast talk series entitled “Sony vs Samsung: Battle for Global Supremacy” by Professor Chang Sea-Jin on 2 June 2009.

Professor Chang, a Provost’s Chair Professor at NUS Business School, spoke to 150 CEOs, leaders and senior managers from various industries and levels over a hearty buffet breakfast. He shared his knowledge on globalization strategies in an Asian context, based on his book “Sony vs Samsung: The Inside Story of the Electronics Giants’ Battle for Global Supremacy”. The book was voted among the top three best business books in 2008, by ‘strategy+business’, a Boston Consulting Group publication.

During his talk, Professor Chang discussed the divergent fortunes of the two electronics giants, and the major decisions, processes and corporate behaviour that contributed to the rise of one and decline of the other. Professor Chang provided insights into areas such as business and marketing strategies, problems, opportunities, leadership issues, investments, globalisation strategies, future challenges, and lessons that could be learned from the two companies. Despite its focus on two electronics companies, Professor Chang’s talk covered relevant topics that can be applied across industries. The talk was well received by the participants who benefited from Professor Chang’s sharing.

In addition, the session provided the participants with opportunities to network with other business leaders over breakfast.

The talk was the first of a series of breakfast talks aimed at bringing relevant business knowledge to business professionals and engaging the senior business community. The series will cover timely topics delivered by NUS Business School professors and will raise awareness of the various corporate training programs available to CEOs, leaders and senior managers.

About Professor Chang Sea-Jin

Professor Chang Sea-Jin is a Provost’s Chair Professor at NUS Business School. Prior to joining NUS, Professor Chang held the position of Kumho Asiana Group Endowed Chair Professor of Strategic and International Business at Korea University, and various appointments at leading universities including London Business School, INSEAD, Stanford University, New York University’s Stern School of Business and the University of Pennsylvania’s Wharton School.

Professor Chang holds a PhD in Organization and Strategy, Wharton School, University of Pennsylvania. In 2007, he was elected as one of fifteen National Scholars by the Korean Ministry of Education.

About NUS BUSINESS SCHOOL Executive Education

Established in 1965, NUS Business School is known for its focus in providing management thought leadership from an Asian perspective, enabling our students and corporate partners to leverage on the best global knowledge and deep Asian insights to drive business growth in Asia and around the world. This combination of global knowledge and Asian insights is reflected in all aspects of its research, teaching and industry outreach. As Asia’s Global Business School, NUS Business School is a leading authority on business in Asia.

Since 1981, we have been offering a comprehensive portfolio of public and customized executive education programs to more than 20,000 senior leaders and managers from over 80 countries. With a world-class international faculty, high impact research coupled with a spirit of enterprise, and progressive teaching tools, we deliver a diverse suite of programs that equip participants with the skills to make a direct impact on their organization’s performance. For more information, visit