Big Black Pencil Changes Name to Beyond Big Marketing
12/08/2011

For 6 years Big Black Pencil has been creating innovative marketing strategies for Chicago-based small and medium-sized businesses. As their client list grew, their need for more innovative marketing strategies has also evolved and grown.

Online PR News – 08-December-2011 – – Their clients have grown beyond Chicago to include: Wisconsin, California, South Carolina, Indiana, Minnesota, Michigan, Mexico and the UK.

As their client list grew, their need for more innovative marketing strategies has also evolved and grown.

To meet these challenges, Beyond Big marketing has grown beyond creating web sites, printed materials, marketing, traditional design, and search engine optimization to include: naming, branding, mobile websites, mobile applications, social media campaigns, customer personas and one-to-one marketing plans.

“As their thinking has expanded, the targets have become more focused. Beyond Big Marketing’s social strategy is to build your brand one customer at a time.

The name and URL change did not come without challenges.” Mark Cramer, Principal added. “Big Black Pencil’s SEO rankings were pretty strong. One of our big concerns in changing our Brand to Beyond Big Marketing has been to retain and improve our search rankings for non-branded search terms on Google, Yahoo and Bing. Searches on Yahoo after only a week for terms like: Chicago Marketing agency and Chicago marketing company are very encouraging.”

Beyond Big marketing embraces the new challenge that the growing global village inspires, They hold fast to the commitment of quality, service, measurable results, and inspiration that helped Big Black Pencil grow to what it is today.

Beyond Big Marketing is positioned to lift customer expectations beyond existing marketing concepts to a world where customers can quickly grow their brand and business ahead of their competition, one customer at a time.

About [Beyond Big Marketing]is an integrated marketing firm providing innovative Chicago branding, marketing and social media solutions along with Search Engine Optimization (SEO) campaigns, blog marketing to a growing list of local national and international clients.

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