Adaptive Consultancy Launch New Ichiban International Website

Leading UK karate clothing and accessories supplier launches new transactional website.

Online PR News – 25-January-2010 – – Ichiban International is a London based supplier of karate clothing and accessories to the UK and overseas markets. Founded by Elena Floris in 1997, Ichiban has a reputation for supplying the highest quality suits and belts, hand made in Japan. As Elena explains, “Initially we imported Tokaido karate suits and black belts. However, since 1999 we have specialised in distributing the Hirota make. These are tailor-made and personalized with the finest characters in either Kanji or Katakana style, translated by our native Japanese staff. We have an obsession with the details and only use the finest materials.” In the summer of 2009, Adaptive Consultancy was commissioned to build a new Ichiban website –

All Ichiban suits are exclusively made by Hirota, a family-owned karate suit manufacturing business based in Tokyo. Hirota is favoured by expert karate-ka and famous instructors. However, the benefits of an Ichiban suit can be felt by everyone, from white belt to Dan grades and instructors. “You will feel the difference immediately and enjoy your karate even more. It's a great investment in the long run,” continued Elena.

Elena Floris’ credentials in the karate world are impressive. She started Shotokan karate in 1986 with Keinozuke Enoeda Shihan in London. In 1988 she joined Masao Kawasoe Shihan (ITKF) and trained with him for nearly 20 years. During this time I travelled around the UK and abroad to attend regular seminars with World famous Shotokan Karate Masters such as Kancho Hirokazu Kanazawa, Hiroshi Shirai Sensei, Yasuyuki Aragane Sensei, Hideo Ochi Sensei and others.

She became part of the UKTKF(United Kingdom Traditional Karate Federation) national team in the early 1990s. In 2004 she spent a year in Japan where she studied Karate with the JKA (Japan Karate Association) in the Gifu prefecture, also studying the Japanese language. I even entered the JKA regional championship and won 1st place in Kata and 1st place in Kumite.

Her Japanese experience fuelled her passion for karate and on returning to England she set up Ichiban karate clubs in west London, training beginners and experienced practioners. “I am fortunate to be able to share my passion and experience with so many people. I admit I'm a little bit obsessive. I've never been able to settle for anything less than the best, whether that's performance or clothing”, said Elena.

“We decided we needed to build a new website to better show the quality of our suits and to facilitate made to measure ordering online,” said Elena. "What impressed me about Adaptive Consultancy was that they have the same obsession with detail as we have. They have been immensely supportive in every aspect of the project."

Adaptive Consultancy is a website design and internet marketing agency based in London. Adaptive offers a very personal service, creating bespoke solutions for a broad mix of clients but have particular strengths in E-commerce. Adaptive solutions embrace strategy, research, design, technology, marketing and project management.

To find out more about Adaptive Consultancy, please visit

Adaptive Consultancy
+44 (0) 20 7183 7978

visit our website