Acrolinx, the leading platform for analytics in content development, information quality and authoring software has announced that Andrew Bredenkamp, CEO of Acrolinx will speak at the Gilbane Conference to be held between November 29 and December 1 at the Westin Boston Waterfront Hotel.
Online PR News – 10-December-2011 – – Berlin Germany, November 28, 2011--Acrolinx, the leading platform for analytics in content development, information quality and authoring software has announced that Andrew Bredenkamp, CEO of Acrolinx will speak at the Gilbane Conference to be held between November 29 and December 1 at the Westin Boston Waterfront Hotel.
Bredenkamp, who has more than 20 years experience in information and content quality management, holds degrees in technical translation and linguistics and a Ph.D. in Computational Linguistics. His talk, to be held from 2-2:30 PM, is titled SEO & Site Search.
During the talk, Bredenkamp will discuss the increased tendency of web traffic to come from search engines and how visitors, once they reach websites, focus on search within the site. Both of these trends are causing digital marketers to focus content development and content quality in terms of optimizing keywords for SEO. But, they are getting mixed results. Successful companies understand that website visitors are two to three times more likely to convert from a page reached via search than any other way. Bredenkamp will detail recent SEO innovations and how those with content development responsibilities at companies with successful search efforts are getting good results.
Acrolinx provides tools for enterprise solutions to connect content quality and communication for organizations of all sizes. Whether it is corporate messaging, outsourced content development, or user-generated information about a company’s products and services, Acrolinx drives enhanced productivity and ease of global content development, enabling companies to communicate with a single, unified voice from every corner of the globe. Built on a strong foundation of linguistic intelligence, sophisticated Acrolinx technologies, such as authoring software, enable users to analyze, measure, and improve content quality, resulting in consistent and effective customer communication in every market. Successful companies including Adobe, IBM, Philips, and Siemens rely on Acrolinx as their foundation for content quality, content development and linguistic intelligence. For more information, visit http://www.acrolinx.com.