neWEAR clothes your body and opens your mind…

Online PR News – 09-December-2011 – – A new clothing range has just launched for men and women that not only is exceptional in both cut and design, but also promotes cultural curiosity and nation awareness.

With a website launch earlier this year, the idea to create a range that would initiate thought and inspire appreciation from the wearer was conceived as far back as 2006, and the results are several new respectfully designed collections.

neWEAR, based in London, aims to clothe the young people of today in fashionable vests, tees, tops, hoodies, jackets, polo shirts and accessories but all with a twist – pieces that are both contemporary and thought provoking at the same time.

The Legendary Edition range honours the “Greats” including Ajayi Crowther, the first African Anglican Bishop, and FELA "Anikulapo" Kuti, Africa's greatest Musician, allowing the wearer to own a part of history and become legendary themselves.

Whilst the Patriot range was conceived for everyone, anywhere. Designed to not only celebrate the great nations but to also teach the wearer and observer more about them.

The Stunner collection, with its depictions and beautiful illustrations of Marilyn Monroe, is definitely a girl’s best friend, injecting an urban sexiness into anyone who clothes themselves in an item from the range.

Unisex beanie hats and caps, bags and footwear manufactured ethically in Africa, provide the perfect finishing touches.

“We really wanted to create a range for everyone, no matter where they’re from and the pieces are designed very carefully with that in mind,” a spokesperson from neWEAR says.

“neWEAR’s uniqueness lies in the fact that the collections are not only fashionable and comfortable, but they also try to actively encourage cultural curiosity,” he continues.

“Not many clothing ranges can state that their pieces stand out in both cut and design whilst facilitating cultural awareness simultaneously. neWEAR can, and we’re extremely proud of the new collections.”

For further information, please visit or telephone +44 (0) 7811 925650

Notes to Editors

For all press enquiries and photography please contact Tori or Sally at Bounce PR, email: or Tel: 01302 719030.

 neWEAR is based in London and strives to produce exceptional clothing for men and women, aged 16 – 35, including vests, tees, tops, hoodies, jackets, polo shirts and accessories such as bags, shoes and caps.

 Each piece is a result of respectful design, created to initiate thought and appreciation in the wearer and observer.

 Ethically produced materials are sourced wherever possible and strong links are held with African suppliers for the footwear range within a fair-trading agreement.

 By channelling a tremendous amount of thought into design with the intent of encouraging thought, neWEAR aims to clothe your body and open your mind.