InetSoft Publishes Business Intelligence White Paper on Data Mashup

A comparison of data mashup to more traditional data warehousing approaches

Online PR News – 04-June-2009 – – Piscataway, NJ – June 8, 2009 - InetSoft Technology (, an innovator in dashboard, reporting and analysis solutions, today announced the publishing of a business intelligence white paper on the topic of data mashup, available at Specifically, the white paper explains how data mashup can complement traditional data warehouse solutions by enabling agile data exploration and business intelligence solution prototyping.

Mashup has become a popular topic in enterprise technology forums, and as a relatively new concept, the term’s use has encompassed everything from music synthesis to Web content combinations. This white paper, however, is concerned with data mashup, defined as a combination of data from disparate sources to be used for business intelligence decision-making and analysis.

The chief conclusion of the paper is that data mashup is a data transformation and integration technique that puts control into the hands of the business user. Furthermore, data mashup melds the flexibility of a spreadsheet with enterprise-level security, performance, repeatability, and collaboration.

Topics that are discussed in this business intelligence white paper include:

• Data mashup or data warehousing?
• Data mashup as a substitute for ETL
• Data mashup as a precursor to data warehousing
• Data Mashup as a complement to data warehousing
• Benefits of reduced post-processing, re-use of caches, and materialized views

“If you draw an analogy to modes of transportation,” suggests Mark Flaherty, Vice President of Marketing at InetSoft, “the traditional ETL and data warehouse solution is like a super tanker that has been well designed to carry large volumes but is slow to change direction. Data mashup is more like a jet, much faster and easier to control.”

InetSoft has developed data mashup capabilities into its business intelligence software application, Style Intelligence, that empower business end-users and analysts to visually explore and manipulate data without frustrating or time-consuming iterations of effort on behalf of business intelligence administrators or data warehouse architects. Style Intelligence is a Java-based business intelligence platform featuring an all Flash interface suited for the dashboard, reporting, and visual analysis needs of an enterprise, independent software vendor, or SaaS provider.

For an online demo and free evaluation software, please visit

About InetSoft

Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that make it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft’s patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability combined with efficient information access enabled by InetSoft’s visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 3,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

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