French diet brand looks to increase UK visibility through generic search
Online PR News – 01-December-2011 – – London, 30th November 2011, digital marketing company Mediarun (www.mediarunsearch.co.uk), is taking over responsibility for all UK search activity for The
Dukan Diet (www.dukandiet.co.uk). Having developed in depth knowledge of the account through the management of the UK PPC campaign since September 2010 Mediarun have
been appointed to drive growth from an integrated organic and paid search campaign. The scope of the campaign is to improve visibility for generic keywords within the
natural search engine result positions (SERP's) to enhance brand position, increase traffic and drive new customer acquisition.
Managing Director at Mediarun, Alex Wares explains, "for a brand like Dukan which has now established a brand presence in the UK market there is a huge amount of
growth potential to be gained from improving organic search visibility. Mediarun are delighted to be appointed to be the SEO agency for the organic search account
following a successful year managing the paid search activity. We are confident of delivering measurable return on investment from search into 2012 and beyond".
Mathieu Fussman Director at Regime Coach SA (Dukan's parent company), commented “over the last eighteen months or so our brand and market share has grown significantly
in the UK. Mediarun have demonstrated their ability on PPC management with our paid search activity during this period and so they were a natural choice as organic
search partner ”.