Aarkstore announce a new report "IBM to buy Lombardi in a quest for business appeal (Analyst Opinion)" through its vast collection of market reserach report.
Online PR News – 22-January-2010 – – "Introduction
On December 16, IBM announced that it had agreed to buy Lombardi Software, a business process management (BPM) vendor. The value of the deal was not disclosed, but the acquisition will have repercussions for IBM's BPM strategy.
*Explains the acquisition and what it means for the parties involved.
*Outlines the most likely post-M&A scenarios.
*Interprets the deal in the broader context of the BPM market in 2010.
Despite the ongoing consolidation in the enterprise technology market, the acquisition was a surprise. Although both vendors have very closely matched range of functionality, the two vendors approach the BPM market in distinct manners.
The acquisition represents a unique opportunity for IBM to rationalize its BPM offering and appeal more strongly to business buyers. The success of the takeover will depend on IBM's willingness to integrate the three distinct strands of its BPM portfolio.
IBM is right to proceed cautiously. However, Ovum would urge IBM to fine-tune its BPM market messages and apply much of the simplicity of Lombardi's approach to its other BPM modules.
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