Playaway Successfully Deploys NetSuite Integration Solution From Adeptia

Adeptia Inc., an innovative provider of business process integration technologies, today announced the successful deployment of Adeptia NetSuite integration technology by Playaway, a leading innovator in digital audio-book technology.

Online PR News – 04-June-2009 – – "The Adeptia Integration solution eliminated our data access bottle neck that previously impeded company growth. We are now able to provide solutions to long standing problems areas such as CRM and business reporting limitations. Additionally the solution allows for new opportunities to simply hook-on to our existing data sources. From development through testing the Adeptia team continues to be helpful, resourceful and responsive to our company needs." said Aruno Johnson, Information Systems Manager at Playaway and its parent Findaway World.

“We are excited that Playaway has selected and successfully deployed the Adeptia NetSuite Integration solution. As always, our objective is to help our clients’ gain a competitive advantage by automating their business processes. Adeptia strives to meet customer’s need and exceed expectations.” said Lou Ennuso, CEO of Adeptia.

Playaway will utilize Adeptia’s business process integration technology to integrate NetSuite data with internal applications, systems and databases and for automating key processes. A reporting solution has been implemented and bi-directional data synchronization flows between Netsuite and back-end systems have been setup for the following: Sales orders, Opportunities, Contacts, Customers, Inventory and Custom records. Adeptia’s SaaS Integration solution is particularly well suited for these diverse initiatives and is expected to deliver strategic value to Playaway by addressing following areas:

Improve flow of information: Automate data flows from customers and between multiple information systems.
Improve process efficiency and timeliness: Automate business rules and coordinate different tasks allowing greater management and control over business processes making them seamless and efficient.
Playaway is made possible by Findaway World:
Findaway World, a privately held company based in Cleveland, OH, is dedicated to delivering simple and immediate access to content consumers want or need. Their flagship product, Playaway, is the first audio player of its kind, coming pre-loaded with premier content from leading publishers, authors, record labels, and artists in addition to custom applications. Playaway is the most simple and immediate way to enjoy music and audio-books. Its portability allows users to enjoy their favorite authors and titles on-the-go, whenever and wherever. Learn more about the company and product at

About Adeptia:
Adeptia is an enterprise software company that provides business process integration technology to easily and quickly automate business processes and data flows using industry-specific standards. Adeptia’s unique product combines business process management with business-to-business integration. Many customers, ranging from Fortune 1000 companies to mid-sized and small businesses have deployed Adeptia’s reusable and highly scalable technology.

For media inquiries contact:
Raman Singh
Adeptia Inc
(312) 229-1727 x116