Hockley Appoints Mediarun to Support Online Expansion

Luxury London furrier looks to drive growth and visibility through integrated SEO and PPC

Online PR News – 20-November-2011 – – London, 18st November 2011, digital response marketing company Mediarun, has been appointed to assist with the online growth of Hockley the luxury furrier. Hockley has a heritage of creating the most luxurious fur couture often appealing to a younger audience. The company’s flagship store is based on Conduit Street W1 one of London’s most exclusive shopping streets.

On the back of the new ecommerce store launch this autumn, Hockley is looking to drive online sales while increasing visibility and footfall in the London store. The scope of the project will include Mediarun delivering an integrated paid and SEO campaign working closely with the in house team at Hockley.

Frank Zilberkweit, Managing Director at Hockley, explains “our brand is already well recognised and respected but we want to build our presence online, optimise our site and reach new heights. We have selected Mediarun because of their experience in SEO, particularly their experience with luxury fashion brands on line.”

Alex Wares, Managing Director at Mediarun, adds “We are delighted to be appointed by Hockley and look forward to bringing our in depth experience with luxury retail brands to bear on this project in order to deliver significant and measurable ROI.”

Mediarun expects the campaign to produce a major uplift in revenue from search, to achieve top organic search rankings for the targeted keywords, along with driving customer footfall in store.