Brand Protection from SEO specialists High Position boosts online sales and profits for Denby by increasing consumer confidence about online retail.
Online PR News – 20-January-2010 – – Colchester based SEO specialists High Position are offering a new and proven Brand Protection service for clients. As consumer fears grow with regards to the proliferation of fraudulent retail online, companies have to fight harder to gain the trust of online shoppers. As a result High Position have implemented a brand protection service that utilises its expertise in both ethical SEO and PPC to quell the current levels of uncertainty amongst online consumers by legitimately boosting a brand's profile.
Brand protection has the power to prevent unauthorised companies from using a name that is protected, and it can also stop third party companies from selling branded goods at a heavily discounted rate. This combination has the power to increase consumer confidence, and therefore spending; and reduce losses that occur through authorised stockists selling branded goods that undercuts the official retailer.
Denby are High Position's latest Brand Protection success story. Like many other manufacturers, Denby sell goods through affiliated companies, such as Debenhams and John Lewis Stores, but there are also lesser known online retailers that are authorised to sell products manufactured by the company. It is these types of companies that can often be regarded as illegitimate by the consumer, resulting in lost sales. Once a Brand Protection strategy was implemented, Denby noticed a sharp increase in consumer confidence and spending.
James Hollands, Head of Paid Search at the Colchester based company believes that some companies that are targeted have only themselves to blame. "The fact that there may be fraudulent websites advertising on sponsored listings is partly the fault of the ‘Official’ companies themselves. In many cases they are not protecting and policing their Brand name online and they are allowing people to buy their products and sell them off cheaper than the official retailer. PPC campaigns implemented by High Position have successfully defended the online brand names for companies like Denby. By policing the competition the company consequently saw a huge increase in online sales, mainly generated by PPC, in this instance Brand Protection is key."