The mega kitchen appliances brand in the country TTK Prestige has joined hands with online retailer and ecommerce technology provider Infibeam.com to power the prestigious ecommerce kitchen appliances portal Prestigesmartkitchen.com. TTK Prestige is part of the multi-crore conglomerate TTK group, which is already a leading household group in India with several recognizable products in the Indian market. Infibeam.com is a strong ecommerce player and technology provider on the scene since 2007 and is headquartered in Ahmedabad, Gujarat.
Online PR News – 20-January-2010 – – TTK Prestige, the largest provider of kitchen appliances in the country has just launched their e-commerce portal www.prestigesmartkitchen.com in alliance with online retailer and ecommerce technology provider Infibeam.com
The 1200 crore TTK group already has a dominating presence in the Indian corporate scene, besides a strong foothold in the kitchen appliances market. The TTK group is associated with several brands that have become household names in India, which includes Prestige pressure cookers & kitchen appliances, Kiwi Shoe Polish, Woodward's Gripe Water, Kohinoor Contraceptives, and others. The 76 year old group has also entered into partnerships with international groups like Sara Lee Household and Bodycare Pvt. Ltd, SSL International UK, Dr. Scholl's foot care products and others.
As part of the agreement, Infibeam.com will manage the entire e-commerce infrastructure and fulfillment services for the site. Along with a technologically superior e-commerce engine, Infibeam also provides a range of other services such as managed hosting, catalog and inventory management, order fulfillment, payment & fraud management, search engine optimization & marketing and other services.
Speaking on the occasion of the launch, Mr Vishal Mehta, Founder & CEO, Infibeam.com said "TTK Prestige is India's foremost and most prestigious kitchen appliance manufacturer and we are indeed proud to be working with TTK Prestige. At the same time, we feel excited to provide them with our retail infrastructure services, which will enable customers to buy and take advantage of their entire range of kitchen appliances and products."
Mr. Chandru Kalro, Executive VP - Marketing, TTK Prestige, also shared his gladness and excitement with this venture. He said "The Prestige kitchen store provides a convenient, information-rich shopping experience for both the cooking novice and the gourmet, offering our entire range of merchandise selection alongside in-depth content and attractive pricing. With our online shopping website customers can enjoy the convenience of shopping sitting at home and get door-step delivery across India. We are indeed proud to be associated with Infibeam, which will provide us with the ecommerce infrastructure and fulfillment services for this site."
The store selection includes a genial mix of modern and traditional cooking appliances to suit the needs of the modern family. The magnificent range of TTK Prestige includes pressure cookers, pressure handis, non-stick cookware, mixer grinders, hand blenders, rice cookers, gas stoves, microwaves, toasters, kitchen chimneys, kitchen tools, and an entire range of brilliant and innovative kitchen products. Online shoppers can now fulfill their broad range of requirements for kitchen appliances that suit the contemporary Indian kitchen scene.
About TTK Prestige:
TTK Prestige Limited is a part of the 1200 Crore TTK group. The company is the largest provider of kitchen appliances in the country and has a varied product portfolio ranging from pressure cookers, non-stick cookware, gas stoves and mixer grinders to electrical appliances and kitchen tools. The company also has a series of exclusive retail showrooms called Prestige Smart Kitchens across the country.
Prestige Cookers also reach countries in West Asia and the African continent, as per a licensing arrangement with Meyer prestige, U.K. The company presently has manufacturing set-ups in Hosur, Coimbatore and Roorkee and 22 sales branches located across the country to cater to the needs of the specific markets. TTK Prestige is the first kitchenware company in India to receive the ISO 9001 certification by TUV, Germany.
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.
The company's technology services include e-commerce engine with a set of configurable features and functions that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.
In addition, the company provides fulfillment services, customer care services, interactive marketing services, online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.