Digital Media Just Got A Little More Sinful. Announcing Sinning in LA.

Sinning in LA brings a unique vision to the City of Angels

Online PR News – 18-January-2010 – – Los Angeles has a new web magazine, and this one is built for sin.

Alex Storch, former Editor-in-Chief of LA’s number one lifestyle magazine as ranked by Google, LA2DAY, has brought his creative team together to create something entirely new for the LA counterculture movement.

Joined by Senior Editor Ryan Simoneau and Art Director Jacopo Campaiola, Editor-in-Chief Storch has brought together an adult lifestyle magazine that features the undiscovered, the edgy and cool in the City of Angels.

It's called Sinning in LA. (

“We unite the city’s tastemakers with the forward-thinking, educated, creative and cultured readers who enjoy provocative imagery and engaging editorials,” said Storch.

“Whether your interests are the most sinfully indulgent dining experiences, titillating yet tasteful imagery, or exclusive playlists from artists, both established and emerging, there is something for you here.”

One of their latest stories is a feature about Anita Thompson, Hunter S. Thompson’s widow, who has just released a new book. “They’ve launched an alternative razor-edge magazine to report on events that would probably never get published by big media, lawyer-vetting publishers. I admire their courage and no doubt Hunter is pleased, wherever he is.”

“The site is full of great stuff,” added Thompson, “and I look forward to seeing more from Alex and his crew.”

Other features include Burning Man, Rifftrax, Cosabella Lingerie, OhMiBod adult toys, and legendary electronic duo Way Out West.