Elevated Third has been pegged to create the new logo and develop the brand for upstart Radar Sports.
Online PR News – 19-October-2011 – – DENVER, CO - Radar Sports, an incubator for smart helmets, has selected Elevated Third to assist with logo design and brand development. The new company will begin working under the new brand in late 2011.
An innovative new idea, Radar will provide personal safety and monitoring devices to high-performing, solo athletes in the form of a small sensor fits inside a helmet. Radar envisions their technology translating beyond solo athletes to other applications, such as team sports and motor sports. Elevated Third’s logo designs will reflect the spirit of the company, illustrate the effectiveness of the product and be adaptable to new applications as Radar continues to grow.
About Radar Sports: Based in Denver, Colorado, the smart helmet sensor technology was created by a group of people who have worked in cycling, ski, action sports and medical device industry.
About Elevated Third: Founded by Jeff Calderone in 2005 as a Denver web design company, Elevated Third has since grown to become one of the region’s premier full-service interactive agencies. The agency now offers web design, web development, search engine marketing and brand development.