By selecting a real estate agent that is willing to adapt his companyâ€™s advertising as the market changes, home sellers can increase their chances of selling their home. The tactic is working as Jobsonâ€™s realty company is selling 55% of its listings.
Online PR News – 14-January-2010 – – We know the real estate market isnâ€™t doing so well, but Salt Lake real estate agent Tim Jobson says most homeowners only have slightly better than a one in ten chance of selling their home. Thatâ€™s why heâ€™s turned to the Internet to help market his clientâ€™s homes. Industry numbers show 80% of home buyers start with the Internet to make their first home searches. By selecting a real estate agent that is willing to adapt his companyâ€™s advertising as the market changes, home sellers can increase their chances of selling their home. The tactic is working as Jobsonâ€™s realty company is selling 55% of its listings. Jobsonâ€™s website can be found at http://saltcityrealtygroup.com.
The Salt City Realty Group uses a three pronged marketing approach for selling homes. Besides the Internet, they have turned to targeted direct mail and word of mouth. â€śWeâ€™re in a very unique buyerâ€™s market so a unique selling strategy is needed to be successfulâ€ť Jobson says. â€śItâ€™s unrealistic to use the same strategies that were used over the past few years when the market was hotter,â€ť he continues. The company has recently placed additional efforts to market its website both to sell more client homes and attract new ones.
At the heart of the marketing plan is the philosophy of being different to get noticed. For instance, instead of branding an individual like so many agents do, Jobson has decided to brand a company; Salt City Realty Group. Another tactic is to send cards and direct mail, a strategy that has been mostly forgotten as many advertising dollars have been shifted to Internet marketing. The greatest focus has been placed on Internet marketing; improving the website, utilizing social media like Facebook and even starting a blog to provide more current information on the local market than a typical website provides. Salt City Realty Group can be found on the web at http://saltcityrealtygroup.com and on Facebook at http://www.facebook.com/pages/SaltCityRealtyGroupcom/95190609396.
About Salt City Realty Group â€“ The realty company is licensed under Everest Realty Group license #7376824-CN00. Tim Jobson is license #5664394-SA00. Principal broker of Everest Realty is George Q. Morris.