Basketball star Brandon Jennings has teamed up with Dwyane Wade and Steve Nash to launch revolutionary new products for athletes.
Online PR News – 15-October-2011 – – Today, MISSION Athletecare™, the world’s first and only line of Athlete-Engineered™ products, announced star point guard Brandon Jennings has joined the company’s elite roster of athlete partners, including All-Stars Dwyane Wade and Steve Nash.
MISSION’s Basketball Division made headlines last month with the debut of its groundbreaking and game-changing Court Grip™ technology – a proprietary, patent-pending formula that is scientifically engineered to enhance traction and combat the negative effects of dusty, worn-out courts. With its explosive growth in the marketplace, Court Grip is already changing the game for high school and college players this season. Jennings, one of the top point guards in the country and his team’s leading scorer last season, is an ideal addition to the MISSION roster of superstars.
“I’m proud to join the MISSION team. The company has an impressive line-up of star athletes and that’s something I want to be a part of,” said Brandon Jennings. “Their new Court Grip product is a perfect example of the cutting-edge technology that MISSION provides. I play on all different types of courts, and even the best courts have dust and dirt. Court Grip is a great product and I'm looking forward to using it in this coming season."
“We’re thrilled to add Brandon to the MISSION Basketball team. He is one of the most exciting guards in the game today, and his dynamic style of play showcases the power that Court Grip delivers to athletes,” said Mark French, President of the MISSION Basketball Division.
“We look forward to supporting his continued success in the league, and to having him play a key role on our product development and testing team at MISSION.”
“Court Grip is just the beginning for MISSION Basketball,” said Josh Shaw, Founder of MISSION. “Our MISSION Basketball Division will be introducing a series of Athlete- Engineered™ innovations over the next 12-24 months, and the company is working closely with our athlete partners to launch new and revolutionary technologies that will continue to change the game of basketball for years to come.”
MISSION is the first and only line of Athlete-Engineered™ products designed to improve performance and safety in competition. Led by a premier group of world-class athletes including Serena Williams, David Wright, Georges St-Pierre and Mia Hamm among others, the company is pioneering an entirely new category in the sports industry called Athletecare™. MISSION and its elite athlete partners know that athletes have a unique set of needs – before, during and after their training or competition. To meet those dynamic needs, the MISSION Lab Team is spearheaded by world-renowned doctors, scientists and athletes – who collaboratively engineer the MISSION products to meet the highest demands of performance. From a sunscreen that is clinically proven to not sting your eyes to a proprietary Anti-Friction Cream that lasts up to five times longer than the competition, MISSION is focused on true product innovations that are unmatched in the marketplace – and give athletes the advantage they need.
Today, MISSION has over 25 high-performance product innovations in its portfolio and is sold in nearly 10,000 stores across the U.S. including Dick’s Sporting Goods, Foot Locker, Hibbett Sports, CVS/pharmacy and on missionathletecare.com. The company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through its “Athletes On a Mission” program, which recognizes, rewards and inspires youth athletes that give back to their communities. MISSION is setting a new standard in “high-performance” on all levels.