The NBA Trainers Association has unanimously approved MISSION's Court Grip product, and has announced a multi-year partnership focused on elevating performance and safety.
Online PR News – 14-October-2011 – – MISSION Athletecare®, the first and only line of Athlete-Engineered® products, is pleased to announce it has entered into a multi-year partnership with the NBATA as its “Official Traction Provider.” The deal follows extensive in-game testing of MISSION’s revolutionary Court Grip™ product, which was launched last week at Foot Locker stores nationwide and online at Eastbay.com.
Athletes apply Court Grip to the soles of their sneakers using a hand-held sponge applicator, providing instant, sustained traction -- even on dusty and dirty courts. Its proprietary, pressure sensitive nanotechnology is designed to activate when players make a cut, giving them the ability to make quicker moves, be more explosive when changing direction, and play with increased confidence.
“We’re acutely focused on helping our players perform at their best on the court while minimizing their risk of injury,” said Casey Smith, Chairman of the NBATA. “Maintaining traction on dusty courts is an issue for players at all levels, and Court Grip addresses the problem better than anything we've ever used. We’re pleased to have helped bring this gamechanging product to market.”
“By collaborating with the NBATA last season, we were able to incorporate their in-game product reviews and suggestions, which were crucial to finalizing the Court Grip formula and delivery system. As we continue to research, develop and test new basketball innovations, our consumers should feel comfortable knowing that the NBATA is actively involved to ensure our products meet the highest standards,” said Mark French, President of MISSION Basketball. MISSION and the NBATA will be collaborating on product development, marketing and awareness campaigns within a number of MISSION’s product categories, including Grip, Muscle Care, Foot Care and Anti-Chafe.
MISSION is the first and only line of Athlete-Engineered™ products designed to improve performance and safety in competition. Led by a premier group of world-class athletes including Serena Williams, David Wright, Georges St-Pierre and Mia Hamm among others, the company is pioneering an entirely new category in the sports industry called Athletecare™. MISSION and its elite athlete partners know that athletes have a unique set of needs – before, during and after their training or competition. To meet those dynamic needs, the MISSION Lab Team is spearheaded by world-renowned doctors, scientists and athletes – who collaboratively engineer the MISSION products to meet the highest demands of performance. From a sunscreen that is clinically proven to not sting your eyes to a proprietary Anti-Friction Cream that lasts up to five times longer than the competition, MISSION is focused on true product innovations that are unmatched in the marketplace – and give athletes the advantage they need.
Today, MISSION has over 25 high-performance product innovations in its portfolio and is sold in nearly 10,000 stores across the U.S. including Dick’s Sporting Goods, Foot Locker, Hibbett Sports, CVS/pharmacy and on missionathletecare.com. The company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through its “Athletes On a Mission” program, which recognizes, rewards and inspires youth athletes that give back to their communities. MISSION is setting a new standard in “high-performance” on all levels.