Chine consumer electronics leader FocalPrice overhauled its site to make it more user friendly, with more languages, a more intuitive interface, a simpler checkout and some other changes.
Online PR News – 14-October-2011 – – Shenzhen, China (onlineprnews.com) October 12, 2011: Leading China wholesaler FocalPrice announced a raft of changes today to make its website more user friendly for its growing international customer base.
Like many other top online suppliers FocalPrice has achieved a striking increase in the number of international customers. According to FocalPrice’s public relations manager, Vincent Lee, there was a 300% increase in the number of Brazilian and Russian shoppers in the last 12 months alone.
“FocalPrice drew 2,000,000 more visits from Russia and Brazil in Q1 2011 than it did the first quarter of 2010,” said Vincent Lee.
Mr. Lee said the shop has greatly changed the way the site operated to make it more user friendly for non-English speakers. Changes included a wider range of supported languages on the website, a more graphic interface and a simpler checkout.
The variety of languages on FocalPrice had now doubled from 9 to 18 languages. Customers to the site could view it in a range of languages including Hebrew, Russian, Polish and Spanish.
Technical team had worked overtime on the site’s user interface to better the overall ease of use for non-English speakers according to Mr. Lee. The site's checkout had also been simplified to make it more convenient for people from all walks of life to use it.
“Surveys completed by the FocalPrice customer base show non-English speakers want a more graphic interface,” said Mr. Lee. “This is exactly what FocalPrice has provided.”
According to FocalPrice's Vincent Lee there were some small changes also made on the site.
“The number of payment options has been increased to seven, which is able to cater to the needs of people all over the world. Besides, our SEO team have worked for three months to optimize the search functionality so that shoppers will easily find what they want from FocalPrice,” said Mr. Lee. “This new FocalPrice is bound to be a hit with Internet shoppers from all corners of the world."
Head to see the new version of FocalPrice now by pasting this link into your browser: http://www.focalprice.com/?utm_source=SM&utm_medium=PR&utm_campaign=SM_PR_FP25
FocalPrice is one of China's leading B2C e-Commerce export sites, with more than 70,000 items across almost 100 categories. It gets more than one million customers from over 200 countries with customers coming back for prices that are 10-30% lower than any other supplier, free shipping, assured quality and world-class customer services.