iStylista Re-launches With First Qualified Lead Generation Service
10/11/2011

iStylista.com, the brainchild of award winning personal stylist Chantelle Znideric, is a site best known for its online personalised shopping experience managed by a team of personal stylists. The brand has just re-launched with its global stylist directory, which is the first of its kind to connect its tens of thousands of monthly global web visitors with qualified and vetted personal stylists around the world.

Online PR News – 11-October-2011 – – iStylista.com, the brainchild of award winning personal stylist Chantelle Znideric, is a site best known for its online personalised shopping experience managed by a team of personal stylists. The brand has just re-launched with its global stylist directory, which is the first of its kind to connect its tens of thousands of monthly global web visitors with qualified and vetted personal stylists around the world.
As well as being sent leads to their inbox, personal stylists can look forward to having their own search engine optimised directory page where they can share their website and social pages links, 500 word bio, client images and testimonials, operating locations, typical fees, accolades and qualifications. It’s then up to the prospective shopper to select the personal stylist they feel they can work with. In addition, personal stylists have the opportunity to upload unlimited blog posts highlighting their events, style or trend advice to give them even more exposure.
Chantelle said of the launch “as a stylist I appreciate all to well the challenges we face in setting up and growing a business in this exciting industry and therefore I wanted to create something that helped other stylists on multiple levels”. She continued “We heavily researched the challenges faced by many existing stylists and then built the directory and all its functionality from there. The real advantage to our stylists however is that iStylista.com continues to attract tens of thousands of global customers each and every month – meaning an already established level of presence and loyalty”.

The details
iStylista.com web visitors are encouraged to connect with a personal stylist of their choice on signing up to iStylista with a free 15 minute Skype or phone consultation, giving the personal stylist the opportunity to make a booking and the prospective customer the opportunity to understand if there is a style chemistry there. In addition, the personal stylist directory can be searched independently by the prospect (i.e. no requirement to sign up). Personal stylists can be searched for by name, location or service.
To date personal stylists from as far as China, Australia and Canada have joined the directory.
To join, personal stylists have to prove 12 months trading, have at least three testimonials and have to have had professional training.
Personal stylists have the opportunity to pay monthly (£65 / month) without contract, or alternatively pay annually (£500 / annum). There are no additional fees for passing on leads to the personal stylist or using any of the personal stylist marketing functionality.
The move indicates phase 1 of a shift in business model for iStylista, who have to date won recognition and accolades within the fashion industry for its unique stylist profiling system.