New Marketing Blog Series Presents Step-by-Step Guide to B2B Case Studies
10/11/2011

Case studies remain a staple of the business-to-business marketing toolkit. These durable devices have made the transition from print to digital formats without diminishing their effectiveness. New marketers or even more experienced marketers that have specialized in other areas might not know as much as they would like about creating these powerful business stories. A new series at the Wordscience.net blog takes marketers step by step through the process of creating and using case studies.

Online PR News – 11-October-2011 – – Lexington, KY, October 03, 2011 -- Case studies remain a staple of the business-to-business marketing toolkit. These durable devices have made the transition from print to digital formats without diminishing their effectiveness.

New marketers or even more experienced marketers that have specialized in other areas might not know as much as they would like about creating these powerful business stories. A new series at the Wordscience.net blog takes marketers step by step through the process of creating and using case studies to capture interest, shape positioning and build preference. The “Step-by-Step Guide: Writing Effective B2B Case Studies” gives marketers and copywriters a proven process for identifying and writing successful customer success stories. The first entry in the series covers the steps involved in gathering background material to start a case study.

“I hope this information will motivate more companies to take advantage of the persuasive power of their customer success stories. Each one is unique and can really build a company’s positioning in a very credible way. And once the case study is written, there are so many ways to repurpose it and extend the investment,” said Carro Ford, creator of the WordScience case study blog series.

Carro Ford (http://wordscience.vpweb.com) has over 20 years of experience as a B2B marketer, and she has written dozens of case studies for clients in high tech and a variety of other industries. She welcomes your case study questions, and she can be reached at carrof@earthlink.net.

Contact :
Carro Ford
Word Science
2650 Clintonville Rd
Lexington, KY 40391
859-771-5091
carrof@earthlink.net
http://wordscience.net