Affinion Group Trilegiant Launches Their Informative and Comprehensive Blog
10/11/2011

The former company Comp-U-Card that was established in 1973 is now known as Affinion Group - Trilegiant that employs people across Europe and in South Africa and they have a workforce of around three thousand people in the U.S.

Online PR News – 11-October-2011 – – The former company Comp-U-Card that was established in 1973 is now known as Affinion Group - Trilegiant that employs people across Europe and in South Africa and they have a workforce of around three thousand people in the U.S. The company was founded in July 2005, controlled by a private equity concern called Apollo Management LP and before 2005, Affinion Group promoted their brands to generate incremental revenue and offered additional programs and services under the names Benefit Consultants Inc., Cendant, Comp-U-Card, and CUC International. Headquartered in Stamford, Connecticut, there are a number of important business trademarks that the company owns the proprietary rights to. Currently, five different subsidiaries; namely (TLG) or Trilegiant Corporation, Progeny Marketing Innovations, Affinion Loyalty Group, Affinion International, and Affinion Security Center form Affinion Group. It is a subset of the larger segment of the direct marketing industry that involves billing vehicles, customer contacts, marketing to institutions such as financial service providers, and using the brand name and has around 5,200 affinity partners.

This company is an affinity marketer of package enhancement, loyalty programs, membership, and insurance and apart from legacy product lines, they also offer a suite of credit monitoring, identity theft services and data breach solutions that are marketed directly through the Affinion Security Center division that was established in 2008. A technology based company called CardCops, which uses advanced tools to monitor public records and foreign chat rooms to monitor the theft of personal information by identity thieves was acquired by them in 2007 to offer these services.

Their affinity partners include many of the world s largest financial institutions, Fortune 500 companies, and major consumer-driven corporations. Affinion s revenues are generated mainly through the sale of subscription-based products and services by institutions to decide to market Affinion s products and service directly to the customers directly or by the affinity partners customers. All the affinity partners benefit from database modeling Affinion s customer acquisition strategies, database modeling, direct mail, on-line marketing, and telemarketing services.