eToro awarded with its second Best of Show title at FinovateFall 2011 in NYC

Copy.Me™ personal online investment shop triumphs over 60 competing technology companies.

Online PR News – 11-October-2011 – – Copy.Me™ personal online investment shop triumphs over 60 competing technology companies.

New York, September 21, 2011 – eToro, the world’s largest investment network, announced today that it was awarded Best of Show at FinovateFall for its Copy.Me™ application, an individual and personalized one-stop e-store allowing expert traders, also known as gurus, to generate a second line of income by creating their own investment business and showcasing their investment skills. This is the second time eToro has won the prestigious Best of Show at Finovate award after winning at Finovate Europe in London last spring.

Produced by Online Financial Innovations, FinovateFall was attended by over 60 competing companies demonstrating the latest technologies in money management, security, social investing, online and mobile payments, and online and small business banking. Based on live demonstrations, attendees voted for their favorite products, where eToro was one of the nine leading vote getters.

Copy.Me’s innovative concept and business model enables expert forex traders to easily create their own investment shop and start promoting their financial services to every potential investor in the world growing the number of investors on the eToro social trading network. In addition Guru-traders benefit from the integration of Copy.Me with eToro's OpenBook, which exposes their trading skills to over 1.75 million registered eToro users.

"We are very proud to be recognized by Finovate on both sides of the Atlantic" said eToro CEO, Jonathan Assia. "This award confirms industry endorsement for our vision to enable every expert to easily create their own respectable investment business and to offer potential investors with a fully transparent and performance-based investment alternative."