Lance Loveday featured in UserTesting.com series
10/11/2011

The first featured expert in UserTesting.com's Series is Lance Loveday http://www.usertesting.com/2011/10/04/in-the-know-with-lance-loveday/ . CEO of Closed Loop Marketing and a recognized expert in the Online UX Optimization and User Experience field. The co-author of “Web Design for ROI,” Loveday, is a frequent industry guest speaker and visionary in the Search Engine World and the future of Website Usability as a whole.

Online PR News – 11-October-2011 – – For more of this interview please visit http://www.usertesting.com/2011/10/04/in-the-know-with-lance-loveday/

Lance Loveday is the CEO of Closed Loop Marketing and recognized expert in the Online Optimization and Marketing Industry. He is the Co-Author of the book “Web Design for ROI” that was published in 2007. Lance is a frequent industry guest speaker and visionary in the Search Engine World and the future of Website Usability as a whole. Lance is also a UserTesting.com customer.

UT had the opportunity to sit down with lance recently and ask him a few questions to learn a bit about him, his experience and his approach to Usability and Website Conversion Strategies.

A few noteable quotes from the interview:

“Our clients know the right thing to do…what limits them is not technology, but the organizational structure placed on people’s ability to innovate.”

“Design is not the only the factor that determines success. You have to get all the elements working together to deliver an exceptional user experience.”

“My hope is that more executives get religion about user research and that user testing become more central to their planning process.”

For more of this interview please visit http://www.usertesting.com/2011/10/04/in-the-know-with-lance-loveday/