New Eco-Conscious Hair Salon and Boutique Opens in San Rafael

San Rafael's new PinUp Hair Emporium & Unique Boutique offers cutting-edge hairstyling, organic hair products and gifts by local artisans.

Online PR News – 10-October-2011 – – Vintage-themed décor, eco-friendly hair products and gifts created by Bay Area artisans. It’s all a reflection of hairstylist Becky de la Rosa’s approach to life and business. She blends it seamlessly in her recently opened PinUp Hair Emporium & Unique Boutique at 1560 Fourth Street in San Rafael’s West End.

“I’m excited to bring PinUp to the San Rafael community,” says de la Rosa. “It’s been my long- time dream to create a salon that combines eco-style, arts and entertainment – all with a funky city vibe.”

A stylist for nine years, de la Rosa has devoted countless hours to researching and testing salon products that are easy on the environment and our bodies. She uses and sells only organic hair care products, and offers low or no-ammonia hair color, at least until the John Masters Organics color line becomes available later this year.

“I first came to Becky because she uses EcoColors, which are less toxic to me and to the earth (double bonus),” says Traci O. of Mill Valley. “She gives me the cutest, sassiest haircut I ever did have, and she makes it fun while it's happening.”

Every gift in the Unique Boutique is a vintage collectible or handmade in the Bay Area. Items range from perfect hostess gifts like organic cotton tea towels printed with soy-based inks from Flock Home to jewelry crafted by Compass Rose Design featuring antique watch parts, Victorian buttons and typewriter keys.

In keeping with de la Rosa’s community-mindedness, she relied on local businesses, from North Bay Lighting to the Away Station, when setting up the shop. And, because she’s committed to eco-conscious practices, 90% of the store’s furnishings and design elements are created from repurposed items. A clawfoot bathtub became a planter and vinyl LPs were transformed into a colorful art piece suspended from the ceiling.

More than a salon and boutique, PinUp is also an art gallery and hosts free events for the San Rafael community. A regular participant in the 2nd Fridays Art Walk, the shop features the work of 20 local artists. In-house events include DJ'd fashion shows, workshops on reducing your exposure to the toxic chemicals in beauty products and even topics like how to green your holiday entertaining.

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Established in 2011 by Becky de la Rosa, PinUp is an innovative combination of hair salon, gift boutique and art and event space. As part of her philosophy of giving back to the community, she provides free haircuts to women in treatment for cancer. De la Rosa will be expanding her offerings to include massage, organic facials and waxing services.

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