Lawrence & Mayo to promote eye care awareness on the occasion of ‘World Sight Day’
10/11/2011

Commemorating World Sight Day, India’s leading manufacturing and dispensing optician, Lawrence & Mayo, has organized various activities to create awareness on eye care. World Sight Day is an annual global event that focuses on bringing attention on blindness and vision impairment. With an aim to raise public awareness about the prevention and treatment of loss of vision, Lawrence & Mayo has organized free vision screening camps at all their 76 stores across India till October 13, 2011. The free eye check-up camps will be held by qualified optometrists. The idea behind these eye screening camps is to educate people of the various vision related problems, give solutions and suggest early treatment to curb vision related impairment. This initiative is not only to render eye care services to the underprivileged but also to increase awareness for need to avail eye health services among the general population as most causes for blindness are preventable. To find the nearest Lawrence & Mayo outlet near your home log on to www.lawrenceandmayo.co.in.

Online PR News – 11-October-2011 – – Kolkata October 10, 2011: Commemorating World Sight Day, India’s leading manufacturing and dispensing optician, Lawrence & Mayo, has organized various activities to create awareness on eye care. World Sight Day is an annual global event that focuses on bringing attention on blindness and vision impairment. With an aim to raise public awareness about the prevention and treatment of loss of vision, Lawrence & Mayo has organized free vision screening camps at all their 76 stores across India till October 13, 2011. The free eye check-up camps will be held by qualified optometrists. The idea behind these eye screening camps is to educate people of the various vision related problems, give solutions and suggest early treatment to curb vision related impairment. This initiative is not only to render eye care services to the underprivileged but also to increase awareness for need to avail eye health services among the general population as most causes for blindness are preventable. To find the nearest Lawrence & Mayo outlet near your home log on to www.lawrenceandmayo.co.in.
With the aim to eradicate treatable blindness, Lawrence & Mayo has also organized an ‘Eye Donation Camp’ at all its outlets. This initiative will encourage citizens to pledge their eyes for donation post their death. Interested donors can avail the forms on Facebook, malls & theatres and from the Lawrence & Mayo website. ‘Eye Bank Co-ordination & Research Centre’ (EBCRC) and other eye banks will issue Eye donor cards through Lawrence & Mayo to each & every donor. As a goodwill gesture and token of appreciation Lawrence & Mayo will extend 5% discount for 3 years at all Lawrence & Mayo outlets across the country to donors who will pledge to donate their eyes.

As per the recent estimate 456 million people of the country’s population require vision correction in the form of spectacles, contact lenses or refractive surgery to be able to see and function normally. With a view to provide aide to the underprivileged, Lawrence & Mayo has come up with noble programme called ‘Old Spectacle Collection Drive’ which will start from October 10, 2011 to January 6, 2012. Interested citizens can donate their old or spare spectacle at any outlet of Lawrence & Mayo. These spectacles will be then mended and given to those in need.

Elaborating on the various initiatives, Mr. Vivek Mendonsa, Marketing Director, Lawrence & Mayo said, “90% of blind people live in developing countries. Recognising this fact, we at Lawrence & Mayo believe in initiating these kind of ‘eye donation drives’ and ‘old spectacle collection drive’ since we believe that it will finally contribute into our mission of creating awareness on vision related problems. Also, early detection and its treatment is an answer to the eradication of avoidable and treatable blindness in India. Our aim is also to inculcate the habit in people to check their eyes atleast once a year.”

About Lawrence & Mayo:
Lawrence & Mayo, a two divisional company, pioneers in ophthalmic optics & instrumentation, has entered its third century of operations and is poised to make rapid strides in the 21st century. Established in 1877, the company has carved a niche for itself as India's leading manufacturing and dispensing optician, with diversification in scientific and industrial instrumentation. Today, the organization stands tall and is well-equipped to meet the needs of the rapidly growing market for eye care and precision instruments.