CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch
10/09/2011

Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations, 1 of the 25 largest PR firms in the US. He has overseen the rapid growth and expansion of the PR agency to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400.

Online PR News – 09-October-2011 – – NEW YORK, Oct. 3, 2011 /PRNewswire via COMTEX/ -- Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 largest U.S. PR firms, is proud to announce the launch of his debut book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." The book is available at bookstores nationwide, including Barnes & Noble, starting October 15th. The book may be purchased online at: http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160/ref=ntt_at_ep_dpt_1/187-5730983-4283417

or http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620

In "For Immediate Release," Torossian discusses the power of public relations in today's 24/7 media driven society; while specifically highlighting the case that public relations is needed by any business - "or anyone with a pulse for that matter." Torossian defines great public relations as "making the impersonal personal" and discusses the importance of helping companies define themselves and become game-changers and thought leaders through strategic PR campaigns.

An intriguing guide-book for any marketer, business owner or Fortune 500 CEO, "For Immediate Release" takes the reader on an insider's view of an elusive industry that "moves people and shifts minds." In the book, Ronn captures the complexities of the PR business in plain and simple language. He discloses the strategies and successes of creating his own PR agency, 5W Public Relations, an agency modeled after the core-principles of a no-nonsense approach. He reveals candid insider stories including insights from top-tier consumer brands such as Whole Foods, Louis Vuitton, Zappos, BP, Toyota, and a variety of other fascinating and useful case studies. Additionally, he presents readers with easy-to-implement brand building strategies including how to frame ongoing media debates, integrate new and old forms of media, and develop engaging content.

The book has earned endorsements from a range of notable individuals, including Dr. Keith Ablow of Fox News, Daymond John, Founder of FUBU, Paul Carlucci, Publisher of The NY Post, Barry Slotnick, criminal defense attorney and Doyle Brunson, "The Legend of Poker."

"For Immediate Release is the perfect handbook for navigating the firestorm of press interest. Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand resource. Read this book!" said Benjamin Brafman, criminal defense attorney whose clients have included Dominique Strauss-Kahn, Sean Combs, and Jay-Z.

"I wrote this book to provide a clear understanding of today's PR industry and provide insight into how PR can help grow a business, a concept, a person," said Ronn Torossian. "Old PR methods are archaic and today's PR industry is completely different than ever before. With business, culture and society being highly influenced by the media, people in any type of business need to understand it, adapt new skills and use it to their advantage. Hopefully this book gives people some insight on how to do just that," added Torossian.
The book is available at bookstores nationwide including Barnes & Noble and Amazon.com starting October 15th. To order a copy of the book, please visit www.barnesandnoble.com or www.amazon.com

About the Author

Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations ( www.5wpr.com ). He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. A semi-finalist for Ernst & Young's Entrepreneur of the Year, Ronn Torossian was named to PR Week's "40 Under 40" list, Advertising Age's "40 Under 40" list, and is a member of Young Presidents.

FOR IMMEDIATE RELEASERonn TorossianBenBella BooksISBN-10: 1936661160ISBN-13: 978-1936661169263 pages / $24.95
For more information on "For Immediate Release" or to book an interview with Ronn Torossian please contact ronn@5wpr.com. Please visit the author's website at www.5wpr.com .

Contact: Ronn Torossian212-999-5585ronn@5wpr.com

SOURCE 5W Public Relations